NOVOflavours

Ethnic, International & fusionFlavour trendsNOVOflavours
September 8, 2020

Phở | Vietnam’s most popular flavour

At Novotaste, we understand the critical role of harmony in food science. The delicate yet elaborate interplay of flavouring compounds is undoubtedly an elusive art. Although every path to a…
NOVOflavours
June 30, 2020

Blue raspberry + golden berry

Due to the everlasting popularity of blue raspberry flavour, we decided to fuse its profile with the pseudo-tropical notes of the golden berry. It tastes great in beverages, confectionary &…
Ethnic, International & fusionNOVOflavours
June 28, 2020

The flavour of the mysterious Peruvian golden berry

The Physalis peruviana plant, which has its origin in Peru, grows a fruit. It has many regional names, but it is commonly referred to as a cape gooseberry, pichu berry…
NOVOflavours
June 23, 2020

Quebec lumberjack flavour?

If your looking for a unique, yet distinct taste, composed of popular French Canadian ingredients, then you want to sample our Quebec lumberjack flavour. Imagine a lumberjack foraging through a…
NOVOflavours
June 23, 2020

Blueberry-inspired flavours to celebrate St-Jean Baptiste Day

The Novotaste team wishes you Happy St-Jean Baptiste Day / l'équipe Novotaste vous souhaite une joyeuse fête de la Saint-Jean-Baptiste! In May 1870, a large fire destroyed two-thirds of the extensive Saguenay-Lac-Saint-Jean…
Ethnic, International & fusionNOVOflavours
April 23, 2020

Arabic Coffee: A Unique twist on a classic flavour

Over 2.25 billion cups of coffee are consumed in the world every day. It is a universally popular beverage that is consumed for its characteristic flavour & stimulant effect. However,…
Ethnic, International & fusionNOVOflavours
April 1, 2020

Garam masala adds a blast of rich, savoury flavour to any dish…beverage, confection…?

At Novotaste, we love food & flavour. As flavour producers, we have the privilege of working with everything the food industry has to offer. We get hands-on experience with the…
NOVOflavours
March 6, 2020

BLUE is TRENDING | Flavoured & coloured foods

Consumers are increasingly become more educated with regards to the foods & beverages they consume. This has fueled demand for natural ingredients, such as colours & flavours. The range of…
NOVOflavours
February 24, 2020

The mysterious popularity of birthday cake flavour

What does a birthday cake taste like? Well, it would only be normal to obtain a variety of answers, because not all all birthday cakes are made the same way.…
Essential oilsNOVOflavours
February 7, 2020

SCIENCE CONFIRMS that smelling rose improves quality of learning and sleep

A recent study (reference) has found that smelling the scent of rose improves the quality of learning experiences and can also help in sleeping better. So for Valentines day, giving…
NOVOflavours
January 23, 2020

The Best January 2020 Flavour, Food & Beverage Trends

Spicy things continue to be a really ‘hot’ trend...consumers are really leaning towards different, broader — jalapeno, habanero, ghost pepper — and really want to understand the depth and the…
FlavourMultisensoryNOVOflavours
January 10, 2020

Flavour illusions

Both OPTICAL ILLUSIONS #1 & 2 (below) are great examples of how easily our sense of sight can be fooled. These images are static, thus devoid of any movement. However,…
Flavour trendsNOVOflavoursNovotaste
November 18, 2019

2020 Flavor Trends: A Comprehensive Overview

The Novotaste comprehensive overview of 2020 flavour trends is a distillation of various sources of information. This includes the analysis of thousands of articles, 2019 NPD launches, current trendy flavours,…
Flavour trendsNOVOflavours
October 29, 2019

Trendy, Deconstructed & Reformulated Christmas Flavour Favourites | 2019

For this upcoming Christmas season, the Novotaste flavour team was inspired to do something a little different. Due to the increasing culinary trend of deconstructing recipes or dishes, we decided…
Flavour trendsNOVOflavours
October 24, 2019

Halloween-inspired flavours

To celebrate Halloween, the Novotaste flavour team has created 6 unique flavour profiles described below. Some of these are haunted variations of classic favourites, while others are  original creations. They…
NOVOflavours
October 15, 2019

Discover the unique taste of the novo hot pepper

Name: Novo hot pepper Country of origin: Canada Heat: Extreme Taste profile: Typical green notes, intense heat, with nuances of mango, maple, smoke, conifer &  a subtle cooling effect. Smell…
Ethnic, International & fusionFlavour trendsNOVOflavours
October 1, 2019

Saffron flavour pairings

Saffron is known to be the most expensive spice by weight, mainly due to the amount of work involved in its cultivation (see video below). It has been used to…
Flavour trendsNOVOflavours
September 16, 2019

Sneak-peek at 2020 flavor trends

At Novotaste, we pride ourselves in being aware of current & developing flavour trends. Our trends section, showcases a variety of up-to-date articles describing global food, beverage, coffee/tea & flavour…
Essential oilsFlavour trendsHealth and hygieneInterestingNOVOflavours
September 9, 2019

SCIENCE CONFIRMS that smelling LEMON/LAVENDER can make you feel slim & relaxed

A scientific study (reference) found that smelling a lemon scent can help you feel slim. The lemon's aroma was found to boost body image and improved self-esteem. Being exposed to…
Flavour trendsNOVOflavoursNovotaste
August 28, 2019

What is pumpkin spice?

We continue to see new foods, beverages, cosmetics, perfumes & variety of other products that are either flavoured/scented with "pumpkin spices", "pumpkin spice", "pumpkin & spices" or "pumpkin pie". Whats…
Flavour trendsNOVOflavours
July 9, 2019

Lemwi or Kimon?

So what kind of profile do you want for your application? Lemon & kiwi flavour combinations are limitless & can be customized to your exact needs. Kiwifruit is on trend…
Flavour trendsNOVOflavours
April 29, 2019

2019 Trendy Summer Flavours

The Novotaste flavour team recently got inspired by a post describing flavour trends for food & beverage applications. There were 9 general trends that consisted of berry, tropical, green, mushroom,…
Flavour trendsNOVOflavours
April 16, 2019

Bunny on the beach flavour?

Spring is here, snow is finally melting & Easter is approaching. To celebrate this, the Novotaste flavour team has created a variety of flavours inspired by "sex on the beach",…
Flavour trendsNOVOflavoursNovotaste
April 9, 2019

Wine-inspired flavours

For many, there is little more satisfying than the perfect glass of wine. Wines are unique in their diversity, complexity and nuances, intricately drawing character from an array of ingredients,…
FlavourFlavour trendsNOVOflavoursNovotaste
February 15, 2019

Ever taste a pink, orange, purple or blue apple?

Globalisation has made it easier for many of us to enjoy new & exotic fruits. Novotaste can recreate flavour solutions corresponding to these fruits & also formulate flavours representing new…
FlavourNOVOflavoursNovotaste
February 11, 2019

The flavours of love

Valentine's day is a time to be romantic & possibly indulge in some sinful food & beverages. To commemorate the occasion, the Novotaste flavour team has come up with a…
Flavour trendsNOVOflavoursNovotaste
January 16, 2019

2019 Flavor trends

During the course of the last four months of 2018, we started compiling a list of flavours that were becoming trendy or simply remaining popular. We based ourselves on several…
FlavourFlavour trendsNOVOflavours
September 16, 2018

Raspana or Banberry?

Flavour trendsNOVOflavours
July 19, 2018

Orple or apange?

So what kind of profile do you want for your application? Apple & orange flavour combinations are limitless & can be customized to your exact needs.
Flavour trendsNOVOflavoursNovotaste
July 16, 2018

A fatty taste WITHOUT fat or calories

When it comes to food and beverage in this modern and innovative era, consumers want it all, don’t they ? Delicious beverages with sweet, bold and well-rounded flavours – “I…
FlavourNOVOflavours
May 15, 2018

Pineamelon or Waternapple?

Flavour trendsNOVOflavours
March 6, 2018

Limed! Various lime flavour pairings

We recently posted an article describing new genetically modified limes that will eventually be sold in stores near you. You can identify these limes by their colorful mesocarps, but it is unclear how…
Flavour trendsNOVOflavours
September 13, 2017

Coconut flavours – Fried or toasted?

Coconut flavoured products are hit or miss with most people. You are either a fan or simply do not like the flavour profile at all. Considering that coconut is becoming…
Flavour trendsNOVOflavours
September 13, 2017

Coffee cola

A perfect marriage of complex flavours! Related: Coca-Cola Releases a Coffee Soft Drink
NOVOflavours
September 1, 2017

Limed Pear

Characteristic fruity pear notes blended with subtle hints of lime  
NOVOflavours
September 1, 2017

Dragonapple

The delicate fruity character of dragonfruit fused with characteristic green granny smith notes...
Flavour trendsNOVOflavours
August 26, 2017

Seabuckthorn berry – A tropical tasting fruit from the North

So how does seabuckthorn berry taste? "The berries are quite tart, sort of like sour orange with hints of mango. Some people also liken them to pineapple". -The Toronto Star…