Ed Jones, senior customer marketing manager, said: “Consumers are increasingly looking for more variety and Vimto Remix has been satisfying that thirst since launch in 2016.
“This new flavour taps into tastes that are bang on trend currently, with watermelon-based drinks sales growing by 3.6% and strawberry & peach drink sales sky-rocketing, up by 927.5% in the last year.
“We are offering the new flavour in squash, carbonate and still varieties and in both plain and price-marked packs to give consumers and retailers the choice they want. Vimto Remix already ranks in the top 10 PMP 500ml still brands, based on value sales.
“We have seen how important PMPs are in building trust between retailers and their shoppers – and ultimately in driving sales.”