Nulo Pet Food is launching Mix-It Meals, its newest product line of culinary-inspired recipes for dogs and cats. It includes more than 290 meal combinations that mix a variety of flavors with a range of Nulo’s pet food styles, including high-meat kibble, freeze-dried raw, pouches and bone broth.
The company has partnered with Food Network star Katie Lee and Gold Medal Figure Skater Tara Lipinski, and their dogs, to promote Mix-It Meals and focus the brand around the importance of nutrition.
Nulo’s new product reflects a growing trend of humanization in the pet food market. While there are key differences in human versus pet nutrition, pet food processors are taking human food trends, translating and transferring them to create natural and premium pet products. Nulo’s new Mix-It Meals encourages pet owners to make mealtime a culinary experience for pets.
Nulo is a privately-owned premium pet food manufacturer based in Austin, Texas. It was founded on the concept of species-specific pet food that is grain-free, high in protein, low in carbs, and contains a patented probiotic to promote digestion, nutrient absorption and healthy immune systems.
For more news related to this trend, read our story about the humanization of pet food.