Kellogg’s is bringing extra sweetness to the holidays with The Elf on the Shelf Vanilla Candy Cane Cookie Cereal.

As parents begin holiday preparations, Kellogg’s is ready with some new holiday cereal. New to store shelves this year is The Elf on the Shelf Vanilla Candy Cane Cookie Cereal. This new holiday inspired cereal joins the returning Kellogg’s The Elf on the Shelf Sugar Cookie Cereal.

The new The Elf on the Shelf Vanilla Candy Cane Cookie Cereal will be a Walmart exclusive. Starting this October, the holiday cereal will be available both in stores and online.

According to Kellogg’s, the new The Elf on the Shelf Vanilla Candy Cane Cookie Cereal features “red star pieces sprinkled with white crunchlets that intermingle with red and white swirled mini marshmallows.” The flavor is a combination of sweet vanilla and a touch of peppermint.

Thinking about this flavor combination, it keeps with holiday flavor trends. Peppermint tends to be everywhere during the holidays. From peppermint mocha to candy canes, that refreshing burst of mint helps to ward off the winter chills.

Looking around the cereal aisle, there aren’t too many mint forward flavors in the cereal bowl. While mint is popular in many holiday desserts, this cereal option could start a new trend. While should the coffee cup be the only mint flavored breakfast treat?

Lastly, this new cereal would make a fun addition to a milkshake. Just like adding other cereals to milkshakes for flavor and texture, this cereal could make for a delicious holiday treat. Maybe Santa will get a milkshake this year instead of milk and cookies.

While the new Kellogg’s cereal will capture many people attention, the popular Kellogg’s The Elf on the Shelf Sugar Cookie Cereal is returning. For many people, this cereal made for a tasty holiday snack, not just a holiday breakfast.

Since these cereals use the Elf on the Shelf concept, why not use your own “elf” to play some merry mischief in the cereal bowl. Just think of the fun that you can have with the kids one morning.

The Kellogg’s holiday cereals will be rolling out on store shelves nationwide. The new flavor is a Walmart exclusive and the returning flavor will be available at various retailers. The cereal will be available while supplies last.

Source: New Kellogg’s Elf on the Shelf Vanilla Candy Cane Cookie Cereal is here