New Japanese KitKat flavor: Peach mint chocolate with rum | Japan Today

Photo: Nestle Japan

Japan is known for its incredibly varied selection of KitKat flavors, many inspired by regional and seasonal themes, a selection so diverse there’s even a sake-KitKat-pairing event in Tokyo. Following up on the seasonal trend, Nestle Japan’s newest KitKat flavor is one to help sweets lovers stay cool through the upcoming hot weather with mint chocolate–only it’s specifically designed for people who don’t like mint chocolate: KitKat Adult Sweetness Peach Premium Mint flavor.

According to Nestle Japan, the new flavor was actually developed with the intention of making mint chocolate flavor appeal to those who actually dislike it and think it tastes like toothpaste. After 20 trials, they settled on a formula of white chocolate and peach, while actually including double the amount of peppermint used in the regular mint chocolate KitKats being released.

Both Chocolate Premium Mint KitKats and Peach Premium Mint KitKats contain Feuilletine, or crushed up bits of crepe, as well as rum powder formulated into the cream between the wafers–said to have a sweet aroma and a rich taste aimed at adults. The Peach Mint KitKat uses white chocolate and contains double the peppermint flavoring.

The “Adult Sweetness” series, which already has matcha and strawberry flavors, is known a subtler sweetness than regular KitKats. Both Chocolate Premium Mint KitKats and Peach Premium Mint KitKats will join the series and be available around Japan starting on May 13.

Source: New Japanese KitKat flavor: Peach mint chocolate with rum – Japan Today