New Food Products April 2018

Quinn Snacks has added two new variants – Maple Oat Twists and Deli Rye Style Pretzel Rods – to its product family of whole grain, naturally gluten-free and non-GMO pretzels.The Maple Oat pretzel comes in the popular twist form and introduces whole grain oats and Vermont maple syrup for a touch of sweetness. All Quinn pretzels are made from a Kansas-grown sorghum flour, which is naturally gluten-free. Sorghum is an ancient grain that originated in Northeastern Africa where the plant developed extensive root structures to access water deep within the land and survive in areas affected by drought. Sorghum also contains antioxidants like polyphenols to naturally protect against pests and disease. These polyphenols have been linked to greater cardiovascular health, lowered risk of stroke, diabetes, metabolic syndrome and gastrointestinal cancer. The new pretzels will be widely available in the US in July for a SRP of $3.99.

Premium popcorn brand Propercorn has unveiled new packaging across its collection, introducing hand-drawn art nouveau-style illustrations created by seven artists from around the world. The brand’s inhouse creative team commissioned local and international talent – Elena Boils, Billy Clarke, Kelly Anna, Nathan Joyce, Tom Abbiss Smith, Kim Sielbeck and Pietari Posti – to create unique flavour worlds. For example, Billy Clark explains the inspiration behind his Peanut Butter & Almond illustration was to create something playful. ”I thought a creamy, buttery landscape inspired by the nuts and butter itself would be really cool. As well as moving away from black-and-white illustrations, the brand has debuted a refreshed logo and clearer typeface for the flavor names, although the popcorn pattern and color palette have been retained as brand signifiers. The new packaging is being rolled out across the UK and Europe this spring. Propercorn flavors are available in single serve and sharing formats in seven variants: Lightly Sea Salted, Sun-Dried Tomato & Chilli, Sour Cream & Black Pepper, Sweet & Salty, Sweet Coconut & Vanilla, Peanut Butter & Almond and Perfectly Sweet. The brand also produces a range dedicated to kids. Unilever to revolutionize lunchtimes with new brand Prep Co. Unilever is shaking up the snacking category with the launch of Prep Co, which offers UK consumers a fuss-free healthy snack to enjoy ‘al desko’ (at the desk). Made from natural ingredients, each pot also contains enough vegetables to fulfil one of the recommended ‘five a day’ and provides a source of fiber and protein, and is low in saturated fat. Prep Co. taps into the trend for world food flavours with globally-inspired recipes, including Mediterranean Couscous, Thai Green Curry, Indian Spiced Lentils and Mexican Chilli Rice.Available from selected retailers around the UK at a RRP of £1.99 ($2.77).

Kellogg released a limited edition record made out of actual cereal to market its Chocolate Frosted Flakes. The edible and playable cereal “vinyl” features release of Simon Cowell-backed boy band PRETTYMUCH’s new song “Hello”. The “record” featured a core of Chocolate Frosted Flakes, topped with layers of milk and dark chocolate. Pressed in a 3D-printed mold to create playable grooves, the limited-edition record featured a silhouette of Tony the Tiger. Although the “vinyl” was snapped up in record time, fans can still view the music video featuring Tony the Tiger on YouTube and download the song on iTunes. Chocolate Frosted Flakes, too, are also still available – at all major retailers and grocery stores where breakfast foods are sold with a suggested retail price between $4.69 and $5.79. Honeybuns has expanded its Classic Range of gluten-free cakes, brownies, flapjacks, shortbreads and cookies with the launch of two new additions. Peanut Blondie is dense, fudgy brownie packed with roasted peanuts, milk and white chocolate and topped with salted caramel pieces. Honeybuns’ Hazelnut, Dark Chocolate & Cranberry Cake is a moreish mix of hazelnut, cranberries and 71% dark Belgian chocolate pieces. Both sweet treats are sold in 56g individual slices and 950g traybakes. Honeybuns cakes and cookies are delivered frozen, handmade by a small team of bakers in a dedicated gluten-free facility in Dorset.

Source: NPD April 2018: Game day CupCakes, Kellogg’s cereal-based vinyl and art nouveau popcorn