NACS 2017: Major Players Move to Address Trends in RTD Beverage

By October 28, 2017Beverage trends

As the dominant players in c-store coolers nationwide, Coca-Cola, PepsiCo, Dr Pepper Snapple Group, Monster Energy and other major corporations showed a range of new products and line innovations aimed at taking — or at least holding — a larger share of the market. As they do, they are taking different approaches to various opportunities and challenges currently roiling the marketplace, including concerns over sugar content, the development of a broader dairy set, and offering natural and “clean” energy products.

Source: NACS 2017: Major Players Move to Address Trends in RTD Beverage