Recent multisensory articles

May 24, 2018

Multisensory Whisky Shrine composed of 952 whiskey bottles to taste | Fortune

Macallan unveiled its new £140 million ($186.8 million) distillery this week, a space-age structure located on the brand’s Easter Elchies estate in Scotland, the site where its whisky has been…
May 22, 2018

USPS releases first-ever scratch and sniff stamp with the sweet smell of popsicles

The U.S. Postal Service's first-ever scratch-and-sniff stamps will bring the sweet smell of summer to people's mailboxes. The Forever Frozen Treats stamps will feature bright and colorful illustrations of icy…
May 20, 2018

The smell and taste of things remain poised a long time, like souls, ready to remind us

“When from the distant past nothing remains, after the things are destroyed and scattered, still, alone, more fragile, yet more vital, more persistent, more faithful, the smell and taste of…
Essential oilsHealth and hygieneMultisensory
May 17, 2018

Inside the Invisible but Influential World of Scent Branding

Scented environments have been shown to reduce typos made by office workers; improve the perception of product quality; increase purchase intent, average unit sales, and duration of a retail visit or…
Beverage trendsMultisensory
May 17, 2018

Oxford Circus tube station smells like strawberries

But Oxford Circus, one of the city’s busiest stops, has had a change of air after drinks giant Pernod Ricard installed strawberry-scented posters throughout the station to mark the launch…
Food scienceInterestingMultisensory
May 15, 2018

Wine Tasting Engages Your Brain More Than Any Other Behavior

Any good wine snob knows that, despite the term’s intended negative connotation, the label should really be worn like a badge of honor. Sure, some beer lovers or, even worse,…
Beverage trendsMultisensory
May 10, 2018

How Multi-Sensory Experiences Enhance The Drinking Game

From VR goggles to gummy bear edibles, wine and spirits brands are creating entire immersive experiences around their alcohol products to fight declining consumption According to research, alcohol consumption in the…
Essential oilsMultisensory
May 8, 2018

Ikea Created the ‘Sleepiest Print Ad Ever,’ Complete With Scented Ink and White Noise – Adweek

Ikea promises you a good night’s sleep, but short of buying a bed from the global furnishings retailer, how can you enjoy the benefits? Memac Ogilvy Dubai came up with…
April 28, 2018

Katy Perry Is Releasing Fruit-Scented Jelly Sandals and They’re Already Selling Out

So many of our favorite ‘90s style essentials are back in a big way, because what’s old is somehow new again. From Clueless-inspired style to small sunglasses reminiscent of The…
April 19, 2018

Music to your taste buds | CMO Strategy – Ad Age

Charles Alexander frequently dines at Etch restaurant in Nashville. And while he’s in the music industry, that’s not why he wore headphones there for dinner one night. Alexander was one…
April 17, 2018

Bowls make food taste better, says science | Foodiful

According to researchers, there’s a lot more to ‘taste’ than meets the tongue! Buddha bowls, burrito bowls, smoothie bowls – the trend to serve up food in a bowl seems…
April 7, 2018

Multisensory virtual cocktail device that mimics tastes, flavours & colour

Students have invented a device that allows users to digitally alter the way a drink tastes. ‘Vocktail’ digitally overlays taste, smell and colour, allowing users to change their cocktail from…
March 23, 2018

How Does Sound Affect Food?

Sound plays a big part in our lives, and it appears it’s responsible for the way food taste too. Who knew? Well, musician and sound designer Sara Lenzi has the…
FlavourFood scienceMultisensory
March 20, 2018

Are Gummy Bear Flavors Just Fooling Our Brains?

Color really does impact our perception of taste — even if the ingredients are otherwise the same, scientists say. It's something candy companies use to their advantage. Fun fact about…
Coffee and TeaFood scienceInterestingMultisensory
March 19, 2018

A Revolution Of Flavor Perception

The human brain is a remarkable thing. For example, did you know that the way we perceive food and drink is profoundly influenced by the environment around us? Or that…
March 16, 2018

Your Choice In Utensils Can Change How Food Tastes

Being "born with a silver spoon in your mouth" has long been known to have advantages. Apparently, eating off a silver spoon also has its perks — it seems to…
Health and hygieneInterestingMultisensory
March 13, 2018

Scented makeup is back

We all want our beauty products to look good, but should we want them to smell good, too? Scented makeup is on the rise, and with fragrances ranging from cappuccino…
Coffee and TeaMultisensory
March 7, 2018

Coffee Mugs Affects The Taste of Our Coffee

Have you ever noticed why every time you drink your same old coffee it tastes different? Well, that is not about the coffee you have or your taste buds, but…
Beverage trendsFood trendsInterestingMultisensory
February 22, 2018

Flavor symbiosis of drinks and dishes with multisensory presentations: Omakase Style Cocktail Bars

New York City has a well-deserved reputation for being the epicenter of the craft cocktail movement. For decades, imbibers in search of a timeless Manhattan, a well-balanced Cosmo (at the…
February 18, 2018

Images help people who are not ‘health-conscious’ make better food choices

Writing in the journal Food Quality and Preference, researchers found that participants with low ‘health consciousness’ rated a healthy food item as more appealing and were more likely to choose…
Food scienceMultisensory
February 16, 2018

Reduced-sugar foods and beverages can be made sweeter with smell, sight, sound, and touch

How can you remove sugar from a product formulation, maintain a clean label, and still make foods and beverages taste sweet? By applying contemporary neuroscience, plant-based ingredient technologies, and the…
Food scienceMultisensorySnack
February 7, 2018

Gender-specific sensory design of doritos chips

Any snacker worth her salt will tell you that the main appeal of a chip is indulging in all of its crunchiness. This is especially true of Cheetos and Doritos,…
January 31, 2018

New sensory language for chocolate – Chocolate tasting requires the five senses – sight, touch, hearing, smell and taste

Barry Barry Callebaut, the world's leading manufacturer of high-quality cocoa and chocolate products, today introduced a sensory language and tasting ritual that will help chocolate professionals and consumers to understand…
Food trendsInterestingMultisensory
January 30, 2018

Instagram food fads that actually taste horrible

Social media users have dared to post their real thoughts on viral food trends, despite the overwhelming majority of people on Instagram raving about them with glossy images. You can't…
December 15, 2017

Advances in Sensory Capabilities for Smart Robotics

Aromyx Corp., maker of the EssenceChip™, the digital platform for measuring taste and scent, today announced a strategic partnership with Rewired, the robotics-focused venture studio and fund based in London…
Beverage trendsMultisensory
December 6, 2017

Graffiti Artist Bottle Designs & Delicious New Flavors

Friends Beverage Group of Miami, Florida, today announced the arrival of its highly innovative line of wine drinks, branded "FRIENDS FUN WINE," on five continents. With six delicious and bold flavors, this…
November 28, 2017

Multisensory ice cream experience

All things summer will be rolled into one at this year’s Bumble Fab Lab. Think free gelato, fresh flowers and a beachside haven. Hitting Sydney from December 1-2 is a…
November 27, 2017

Multisensory involvement makes gastronomical experiences more intensely felt and remembered

For 5 years, El Bulli, in Rosas, Spain, northeast of Barcelona on the Coasts Brava was selected by San Pelegrino, the most esteemed arbiter, as the “Best Restaurant in The World”. …
November 20, 2017

Food firms should exploit all of the consumers senses

Food and drink firms need to better exploit consumers’ senses – including smell, sight, sound and touch – in their new product development (NPD) if they are to tempt them…
November 18, 2017

Sending taste over the web could become a thing sooner rather than later, according to researchers

Fancy a world where you can drink something cool and instantly share it with all your friends? That could happen sooner than you think. Researchers just need to iron out…
November 17, 2017

The future of virtual reality looks very bright: Large-scale R&D introducing the senses of taste and smell being identified as the next big challenge

Over the years, the fantasy of experiencing the smell of a tasty dish seen in a movie or on a cooking show has occupied the minds of many of us…
November 15, 2017

EXPLORING THE SOUND OF TASTE – a musical suite about chocolate, seguing the sounds through signatures that correspond with various types of chocolate

Composer Maxime Goulet had a delicious idea - to write a musical suite about chocolate, seguing the sounds through signatures that correspond with various types of chocolate. Then he had…
November 14, 2017

‘Breathing’ plates are here to change meal time forever

We've seen our share of delicious edible vessels, but these living, breathing plates by designer Lina Saleh are a game-changer/ Saleh teamed up with a professional chef to create the…
November 10, 2017

Multisensory dining experience brings 3D projections to the table

Dinner Time Story’s latest pop-up experience, Le Petit Chef, takes diners in the footsteps of Marco Polo as they follow a little, animated chef. The six-course dining experience features gourmet…
November 4, 2017

Multisensory, psycho-taste extravaganza, with wall-to-ceiling screens, a state-of-the art sound and fragrance diffusion machine to create a 20-course culinary masterpiece

Yet another shanzhai F&B outlet has opened in Shanghai, this time ripping off one of our city's very own: Ultraviolet. Commenting on the copycat restaurant, Pairet told That's: "I hope…
Food scienceInterestingMultisensoryNovotaste
November 3, 2017

5 ways our minds play tricks with our appetites

From the moment we wake up, we start making decisions about food. Tea or coffee? At home or from a drive-thru? Will breakfast be cereal — and which kind, in…
Food trendsMultisensory
November 2, 2017

On pack aesthetics are big driver for sales of healthy snack bars

The colours and flavour descriptions used on packaging for healthy snack bars are a driving factor for consumers trying to make healthier choices, reveals a new study. Source: On pack…
November 2, 2017

Taste beyond the tongue: How do other senses influence flavour?

Taste is much more complex than the experience of basic flavours on the tongue – it also encompasses our other senses to a larger degree than most people realise, according…
November 1, 2017

Eating the rainbow: The effect of food colour on consumption

Colourful foods often are thought to be more appealing than monochrome foods – but what evidence is there for colour’s effect on consumption? And why is colour important? Source: Eating…
October 24, 2017

Musical Pairing® Announces the Granting of US Patent for their Mathematically-Based Technique of Matching Music with Food to Affect Culinary Experiences

Testing in steakhouses across America and published in the International Journal of Food Science and Technology, initial research shows that mathematically matched music can elevate dining. The theory behind Musical…