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We interact with the world in multisensory ways. However, we usually engage with technology, advertising, entertainment & with each other using visuals & sound. This is changing due to advances & the integration of sensory ques or inputs into a variety of applications or technologies, such as advertising, art, entertainment, communication etc… As we make these advancements, machines are also progressively gaining more sensory abilities.

Our general understanding of our main five senses is also advancing & there is mounting evidence that they are all interconnected. Many of us have heard or even participated in the famous experiment involving tasting & smelling three different coloured beverages having the exact same flavour profile. Green coloured liquids usually get perceived as lime or green apple & yellow variations are thought to be either banana or lemon. Interestingly enough, by conducting the same experiment, but replacing the different colours with songs or sounds will also have a similar effect. Combining sound & colour variations would ultimately confuse individuals & generate false results.

How many senses do we have?

Wikipedia: A sense is a physiological capacity of organisms that provides data for perception. The senses and their operation, classification, and theory are overlapping topics studied by a variety of fields, most notably neurosciencecognitive psychology (or cognitive science), and philosophy of perception. The nervous system has a specific sensory nervous system, and a sense organ, or sensor, dedicated to each sense. Humans have a multitude of sensors. Sight (vision), hearing (audition), taste (gustation), smell (olfaction), and touch (somatosensation) are the five traditionally recognized senses. The ability to detect other stimuli beyond those governed by these most broadly recognized senses also exists, and these sensory modalities include temperature (thermoception), kinesthetic sense (proprioception), pain (nociception), balance (equilibrioception), vibration (mechanoreception), and various internal stimuli (e.g. the different chemoreceptors for detecting salt and carbon dioxide concentrations in the blood, or sense of hunger and sense of thirst). However, what constitutes a sense is a matter of some debate, leading to difficulties in defining what exactly a distinct sense is, and where the borders lie between responses to related stimuli.

Flavour systems are multisensory by default, since smell & taste are interrelated. However, flavours can also contribute other sensory attributes, such as hot & cold sensations. These elements can enhance a flavour profile,  bring more complexity & produce added sensations to a variety of applications. The synergy between hot & cold sensations is also quite interesting because they can partially cancel each other out & at low levels, they take time to be properly perceived.

We can make your flavour profiles really multisensory & make sure that your products get the ultimate sensorial response. Sample our customized multisensory cucumber flavour profiles that can make your applications taste great & stand out from the crowd!

Request a multisensory cucumber flavour

Novotaste’s multisensory laboratory

Flavours & edible scents are starting to be used in a variety of different applications, services & being integrated into a variety of technologies. The driving force for this is the quest to make “man-made” things more interactive, authentic & multisensory. Another reason why flavours & edible scents are being progressively used in new ways is because they have the powerful ability to evoke stronger emotions & memories. Memorable moments are often infused with a variety of sensory stimuli that usually involve smell & taste.

Recent flavour, food & beverage trends

The first multisensory VR mask to bring smell, mist, vibrations into the picture!

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3 extraordinary multisensory nights at Guinness Flavour Rooms

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FlavourFood science
December 23, 2021

Chalky spinach, soapy cilantro: 5 weird food phenomena explained | Medical News Today

Some weird food experiences can easily be explained by science. Yagi Studio/Getty Images Medical News Today looks at why some people have such a strong aversion to cilantro, why we…
Flavour trends
December 21, 2021

Fruity Pebbles Fans Need To Know About This Pancake Syrup | Mashed

P Maxwell Photography/Shutterstock There is a new way to "yabba dabba doo" breakfast, and it doesn't involve a cereal bowl. As reported by Brand Eating, Mrs. Butterworth's has unveiled a Fruity Pebbles-inspired…
Flavour trendsVegan
December 20, 2021

Chance the Rapper and Ben & Jerry’s Launch Collaborative Flavor | Noisetrend

Chance the Rapper and Ben & Jerry’s have joined forces to launch a new collaborative flavor, Mint Chocolate Chance — Offered as traditional ice cream as well as a non-dairy dessert. Featuring a…
Beverage trendsFlavour trends
December 15, 2021

10 Beverage Builders: Flourishes and Finishes | Flavor & The Menu

Beverages make memorable impressions with modern, creative touches By Rob Corliss Beverage garnishes may be deemed finishing touches, but they should never be considered an afterthought. Indeed, their potential to…
Flavour trends
December 15, 2021

Honing in on immunity and well-being: “Magical Botanical” crowned as Firmenich’s Flavor of the Year | Food Ingredients First

Firmenich has revealed its 2022 Flavor of the Year, Magical Botanical, formed by the flavor player as it responds to a transformed society’s need for enhanced well-being and creativity. “We tapped…
Beverage trendsFlavour trends
December 10, 2021

Each barrel has listened to a specific playlist curated by Metallica band members | Vancouver Is Awesome

Metallica/Danny Clinch Each barrel has listened to a specific playlist curated by Metallica band members What do this whiskey and 40-year-old metalheads have in common? They’ve both been pummelled by…
Ethnic, International & fusionFlavour trends
December 9, 2021

Exploring the many flavors of Japanese cuisine | Food Business News

Source: Dreyer’s Grand Ice Cream, Inc., Aldi, Inc., Kewpie USA, President’s Choice, Kellogg Co. While consumers seeking comfort food during the lockdown days of the pandemic propelled ramen to a…
Beverage trendsFlavour trends
December 9, 2021

Oreo Thins Teamed Up With Barefoot For Cookie-Inspired Wine | 10News

Photo by: Oreo The brands have created a one-of-a-kind red blend inspired by Oreo Thins, the lighter version of the classic Oreo cookie. The red blend includes flavors of chocolate,…
CanadaFlavourFood trends
December 6, 2021

Global maple syrup shortage forces Quebec’s hand | Restobiz

Rising demand a drop in production have created a global maple syrup shortage that is forcing Quebec to dip deeply into its strategic reserve. Quebec Maple Syrup Producers governs the…
Flavour trends
December 5, 2021

Cardi B’s New Boozy Whipped Cream (That Sold Out Three Times) | Buzzfeed

Jora Frantzis / Starco Brands Between hosting this year's AMAs and being, ya know, a literal mom, somehow Cardi found time to partner with Starco Brands for the release of Whipshots — a…
Beverage trendsFlavour trends
December 5, 2021

Truly’s New Topper Combines 2 Seltzer Flavors Into 1 | POPSUGAR Food

Image Source: Truly As POPSUGAR editors, we independently select and write about stuff we love and think you'll like too. If you buy a product we have recommended, we may…
Flavour trends
December 5, 2021

Candy canes re-imagined: Twist on holiday treat may not delight all tastebuds | Oak Bay News

Seattle novelty company Archie McPhee sells mac and cheese candy canes, among other simulated flavours. (Archie McPhee) Candy canes go with Christmas like ketchup and mac and cheese. The traditional…
Ethnic, International & fusionFlavour trends
December 5, 2021

Could Wafu cuisine be the next big food trend? | Food Service Director

Ginger soy pork ragu with sesame ricotta cavatelli; photo courtesy of Kikkoman Culinary techniques and flavors from Japan and Italy combine to drive this emerging cuisine. But don’t call it…
FlavourMultisensory
December 5, 2021

Chipotle is selling cilantro-infused soap — but it’s already sold… | NY Post

Cilantro recently added a cilantro-infused soap from their brand store, instigating the age-old argument over the soap-like taste of the culinary herb.Chipotle Chipotle has a swag store? Along with burrito…
Beverage trends
December 4, 2021

Carbonated Beverages Bubbling Over with Innovation | The Food Institute

The carbonated beverage category continues to evolve as low – or no-sugar attributes resonate with consumers and manufacturers pivot their traditional soft drink presentation accordingly. “The narrative is changing from…
Beverage trends
December 3, 2021

Raise a glass to beverage trends for 2022 | National Restaurant Association

Association research indicates hard seltzers and spicy-rimmed cocktails will shine bright in the beverage category next year. Restaurant guests, accustomed now to living in a pandemic, are looking for more…
Ethnic, International & fusionFlavour trends
December 3, 2021

Flavor on the Edge: Cardamom | Flavor & The Menu

Jennifer Jasinski demonstrates cardamom’s savory side in her Cardamom-Scented Pork Belly with Curried Garbanzo Bean Purée at Denver’s Rioja restaurant. Photo credit: Rioja Bringing this powerhouse spice forward Cardamom, the…
Flavour trends
December 3, 2021

Heinz and Terry’s join forces to release Chocolate Orange Mayonnaise | SundayWorld.com

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Ethnic, International & fusionFlavour
December 2, 2021

Dipping into Flavor | Flavor & The Menu

This Salsa Verde Hummus combines the plant-centric power of hummus with the always popular flavors of Mexican fare. Garbanzo beans and black beans, seasoned with Mexican spices, are blended with…
Ethnic, International & fusionFlavour trendsRestaurant
December 2, 2021

Craft high-margin meals with authentic global flavors | Restaurant Business Online

Photograph: Sigma Foodservice Consumers are seeking authentic global flavors on quick-service and fast-casual restaurant menus, and they are willing to pay a premium for these culinary experiences. “Global flavors are…
Beverage trendsFlavour trends
December 2, 2021

C-store Retailers Put New Twists on a Wintertime Classic | Convenience Store News

Convenience store operators are celebrating the arrival of winter with seasonal beverages that add something extra to traditional hot chocolate drinks. Rutter's is partnering with Slushed to offer Frozen Hot…
Beverage trendsFlavour trends
December 2, 2021

Michael Bublé Has His Own Limited Edition Bubly Flavor | PEOPLE.com

CREDIT: BUBLY After years as its spokesperson, Michael Bublé now has a bubly flavor of his own: merry berry bublé Michael Bublé has a lot of reasons to celebrate this holiday…
DairyFlavour trends
December 1, 2021

‘Hey-Ey-Sundae!’ launched by Perry’s Ice Cream in partnership with the Buffalo Bills | WKBW

Photo by: Perry's Ice Cream BUFFALO, N.Y. (WKBW) — Perry's Ice Cream launched a new ice cream flavor Tuesday in partnership with the Buffalo Bills. “Hey-Ey-Sundae!,” blends nougat ice cream…
Ethnic, International & fusionFlavour trends
December 1, 2021

Wingstop Hits the Spicy and Sweet Spot with New Orange Szechuan Flavor | PRnewswire

Wingstop's limited time flavor, Orange Szechuan Wingstop (Nasdaq: WING), the leading digitally-savvy, tech-focused restaurant brand with more than 1,600 locations worldwide, today introduced its newest limited-time flavor, Orange Szechuan, available at…
Flavour trendsMeat, fish and seafood
November 30, 2021

With Spicy Food, Restaurants Search for Next Big Thing | QSR magazine

PORTILLO’S It’s not just fandom that keeps spicy menu items around. Spicy can be a hard category to define. While some customers like a hint, others look for a level…
Flavour trendsFood trendsMultisensory
November 30, 2021

Multi-sensory experiences: “Texture is pushing the boundaries of indulgence | Food Ingredients First

Agrana Fruit is highlighting how texture in F&B is retaining its strength as a focus for innovation. The company underscores how this organoleptic property is “pushing back the boundaries of…
Flavour trendsMeat, fish and seafood
November 29, 2021

Tired of ‘food-porn advertising’, Wingstop SG gets mysterious with hidden flavours | Marketing-interactive.com

Wingstop Singapore launched its “Order Hidden Flavours” campaign in an unconventional bid to reach out to the younger crowd in the market. The campaign, valued at SG$40,000, aims to promote…
Flavour trendsNOVOflavoursNovotaste
November 29, 2021

2022 Flavour Trends | A Complete Guide | Exclusive NPD Edition

The exclusive NPD edition of Novotaste's 2022 flavour trends, can be obtained by filling out the form below. Enter information in the required fields & we will e-mail you the…
CanadaFood trendsRegulatory
November 29, 2021

Canada overtakes U.S. in food safety and security index | Food Safety News

Canada has pulled ahead of the United States in the latest edition of a report that measures food security. The Economist Impact’s Global Food Security Index (GFSI) has the United States…
Flavour trendsFood trends
November 29, 2021

How to build flavor with edible flowers and herbs | Salon.com

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Ethnic, International & fusionFlavour trendsFood trends
November 29, 2021

Prepared foods trends: Ready meals tailored to Asian-inspired dishes, vegan varieties and restaurant quality | Food Ingredients First

In the prepared foods sector, there has been a significant push for organic, gluten-free and vegan meals to highlight their “chef-inspired roots” as brands strive to emulate restaurant quality. FoodIngredientsFirst speaks…
BakeryEthnic, International & fusionFlavour trends
November 28, 2021

Hansel Premium spreads Holiday cheer with Osaka-Style Pink Vanilla limited edition biscuits | Manila Standard

Hansel Premium by Rebisco is spreading early holiday cheer with its new limited edition biscuits that will transport you to a deluxe world where premium taste rules. The latest in…
BakeryFlavour trends
November 28, 2021

Crumbl’s Festive Thanksgiving Flavor Is Only Available For One Week | Mashed

Instagram The holidays are always an interesting time for food. They bring a wild mix of old and new foods. There are holiday classics like stuffing and sweet potatoes for…
Beverage trendsFlavour trends
November 28, 2021

Gingerbread Snap’d: Mountain Dew’s new seasonal flavor | The Chimes

Photo courtesy of Mountain Dew. Mountain Dew Gingerbread Snap’d was released to stores in the U.S. at the beginning of November to replace Mountain Dew Merry Mash-Up, which was the previous holiday…
DairyEthnic, International & fusionFlavour trends
November 28, 2021

Häagen-Dazs Japan’s new caramelized sweet potato tart ice cream hits convenience stores shelves | Japan Today

Photo: SoraNews24 Häagen-Dazs Japan is no stranger to releasing unusual flavors of ice cream that never seem to miss the mark. Since fall is the time of all things sweet potato…
Flavour trendsSnack
November 28, 2021

MSCHF Illegal Chips Release | HYPEBEAST

Illegal Chips MSCHF‘s inclination for releasing provocative items in small batches has now taken the brand to the world of snacks with the Illegal Chips release. These limited chips take on three flavors…
Beverage trendsEthnic, International & fusionFlavour trends
November 27, 2021

Vimto’s Winter Warmer returns for 2021-2022 | Convenience Store

Vimto is bringing back the seasonal limited-edition squash flavour ‘Winter Warmer’ for the winter months. Available across the off-trade in a 725ml bottle format (rrp: £1.25), Winter Warmer is on-shelf…
Ethnic, International & fusionFlavour trends
November 27, 2021

Mince pie war hots up as supermarkets bid to woo younger taste buds | The Gaurdian

Sainsbury’s Taste the Difference range mince pies, tweaked apparently for a ‘glossier mincemeat’ Photograph: Sarah Lee/The Guardian Mince pie war hots up as supermarkets bid to woo younger taste buds…
DairyFlavour trends
November 27, 2021

Texas-based Blue Bell ice cream releases three holiday-inspired flavors | San Antonio Current

Instagram / bluebellicecream Brenham-based Blue Bell ice cream has released three holiday flavors. Texans with a penchant for the nutmeg-heavy notes of holiday eggnog are in luck, as Brenham-based Blue…
Beverage trendsFlavour trends
November 26, 2021

Introducing Johnnie Walker Masters of Flavour | Yahoo

Johnnie Walker Masters of Flavour - the final release in series of extremely limited edition Scotch celebrating the art of whisky making Johnnie Walker launches a new extremely rare Scotch…
DairyFlavour trends
November 26, 2021

Where To Buy Little Moon’s Christmas 2021 Flavours | Bustle

Mochi lovers are in luck because the TikTok favourite brand Little Moons is back with new flavours in time for Christmas. Little Moons has announced a limited-edition Christmas bundle complete will three…
DairyFlavour trends
November 26, 2021

BYU Creamery Unveils New Ice Creams For Kalani Sitake & Mark Pope | KSLsports.com

BYU basketball coach Mark Pope, left, and BYU football coach Kalani Sitake celebrate at a press conference announcing that BYU has accepted an invitation to the Big 12 Conference at…
DairyEthnic, International & fusionFlavour trends
November 26, 2021

Crazy, cool, curry ice cream | Trinidad and Tobago Newsday

Ice Cream Chef Delana Gray-Lewis' creation and viral hit curry ice cream. - Delana Gray-Lewis There are a few flavours that have, over the years, become synonymous with ice cream.…
Flavour trendsFood trends
November 26, 2021

Pillsbury Canada and Frank’s RedHot® Team Up On Limited Edition Hot Sauce Flavoured Pizza Pops | Yahoo

Photo Credit: General Mills Canada (CNW Group/General Mills Canada) For a limited time only, Canada's number one selling pizza snack, Pizza Pops™ has joined forces with the country's number one selling…
Beverage trendsFlavour trends
November 26, 2021

Three Beverage Trends to Watch for in 2022 | Convenience Store News

Big and bold flavors, guilt-free indulgence, and a return to simplicity will dominate drinks in the year ahead. Once opting for a gentle spritz of nuanced flavors, beverage makers now…
Flavour trendsMeat, fish and seafood
November 26, 2021

Complementary Thanksgiving flavors trend in quirky product mash-ups amid rising prices | Food Ingredients First

Perdue’s Thanksnuggets pair white and dark turkey meat with special holiday flavors.  This Thanksgiving sees US consumers embrace category-bending NPD at all price points, from festive fast food offerings all…
ChocolateFlavour trends
November 26, 2021

Dove’s New Holiday Chocolate Features This Crunchy Ingredient | Mashed

Dove Chocolate There is certainly no lack of inventiveness in the world of chocolate. It should come as no surprise given the myriad of combinations that you can pair it…
Ethnic, International & fusionFlavour trends
November 26, 2021

Fresh festive flavours | The Jewish Chronicle

Photo: Jennifer Balcombe GBBO fans will recognise these yuzu-flavoured choux nuts as Jurgen's creation. Sure they may take a little longer than regular doughnuts, but you'll definitely be crowned star baker at…
Beverage trendsFlavour trends
November 26, 2021

Snapple Spiked’s limited-edition flavour in Alberta tastes like paradise | Curiocity

Photo via Snapple People, it’s not time to put your iced drinks aside just yet ‘cause Snapple Spiked has found a way to transport you to summer past and summer future…
Flavour trendsVegan
November 25, 2021

Jermaine Dupri wants everyone to snack healthy with his new vegan ice cream | Rolling Out

Jermaine Dupri (Photo by Tailor Payton for rolling out) Jermaine Dupri’s impact on the music game is forever etched in stone and he’s now set his sights on the food…