Last Updated on May 22, 2019 by Novotaste

We interact with the world in multisensory ways. However, we usually engage with technology, advertising, entertainment & with each other using visuals & sound. This is changing due to advances & the integration of sensory ques or inputs into a variety of applications or technologies, such as advertising, art, entertainment, communication etc… As we make these advancements, machines are also progressively gaining more sensory abilities.

Our general understanding of our main five senses is also advancing & there is mounting evidence that they are all interconnected. Many of us have heard or even participated in the famous experiment involving tasting & smelling three different coloured beverages having the exact same flavour profile. Green coloured liquids usually get perceived as lime or green apple & yellow variations are thought to be either banana or lemon. Interestingly enough, by conducting the same experiment, but replacing the different colours with songs or sounds will also have a similar effect. Combining sound & colour variations would ultimately confuse individuals & generate false results.

How many senses do we have?

Wikipedia: A sense is a physiological capacity of organisms that provides data for perception. The senses and their operation, classification, and theory are overlapping topics studied by a variety of fields, most notably neurosciencecognitive psychology (or cognitive science), and philosophy of perception. The nervous system has a specific sensory nervous system, and a sense organ, or sensor, dedicated to each sense. Humans have a multitude of sensors. Sight (vision), hearing (audition), taste (gustation), smell (olfaction), and touch (somatosensation) are the five traditionally recognized senses. The ability to detect other stimuli beyond those governed by these most broadly recognized senses also exists, and these sensory modalities include temperature (thermoception), kinesthetic sense (proprioception), pain (nociception), balance (equilibrioception), vibration (mechanoreception), and various internal stimuli (e.g. the different chemoreceptors for detecting salt and carbon dioxide concentrations in the blood, or sense of hunger and sense of thirst). However, what constitutes a sense is a matter of some debate, leading to difficulties in defining what exactly a distinct sense is, and where the borders lie between responses to related stimuli.

Flavour systems are multisensory by default, since smell & taste are interrelated. However, flavours can also contribute other sensory attributes, such as hot & cold sensations. These elements can enhance a flavour profile,  bring more complexity & produce added sensations to a variety of applications. The synergy between hot & cold sensations is also quite interesting because they can partially cancel each other out & at low levels, they take time to be properly perceived.

We can make your flavour profiles really multisensory & make sure that your products get the ultimate sensorial response. Sample our customized multisensory cucumber flavour profiles that can make your applications taste great & stand out from the crowd!

Request a multisensory cucumber flavour

Novotaste’s multisensory laboratory

Flavours & edible scents are starting to be used in a variety of different applications, services & being integrated into a variety of technologies. The driving force for this is the quest to make “man-made” things more interactive, authentic & multisensory. Another reason why flavours & edible scents are being progressively used in new ways is because they have the powerful ability to evoke stronger emotions & memories. Memorable moments are often infused with a variety of sensory stimuli that usually involve smell & taste.

Recent flavour, food & beverage trends

The first multisensory VR mask to bring smell, mist, vibrations into the picture!

Brands leverage scratch-and-sniff marketing to delight consumers

3 extraordinary multisensory nights at Guinness Flavour Rooms

Flavour solutions

Essential Oil Solutions

Recent posts

Beverage trendsFlavour trends
January 19, 2021

Bud Launches New Lemonade Seltzer Flavors | Forbes

Bud has rolled out four new flavors that will be available this month. BUD LIGHT SELTZER The nation’s best-known brewery continues to expand its hard seltzer offerings. The brand has…
Beverage trends
January 19, 2021

5 Major Wine Trends You’ll See in 2021 | Eat This Not That

Rachel Linder/ Eat This, Not That! Raise a glass, it's 2021 and we're all in the mood for new beginnings and fresh takes on old favorites—and that includes our wine,…
Ethnic, International & fusionFlavour trends
January 19, 2021

Kewpie’s Smoky Mayonnaise adds flavor to your dishes | Japan Today

Photo: PR Times In Japan, smoking foods at home began to gain popularity in the early 2010s. The Japan Smoke Association was founded in 2014. In recent years, compact and convenient home…
FlavourFood scienceInterestinguncategorized
January 18, 2021

Danish and Chinese tongues taste broccoli and chocolate differently | University of Copenhagen

Photo: Getty Images Two studies from the University of Copenhagen show that Danes aren’t quite as good as Chinese at discerning bitter tastes. The research suggests that this is related…
Flavour
January 15, 2021

I Tried The Weirdest Candy Canes And New Holiday Treats For Christmas | Delish

It's the most wonderful time of the year; whether you like peppermint bark, Hershey kisses, or weird flavored candy canes, the holiday season isn't complete without treats! I tried the newest…
Food trends
January 15, 2021

Where people work will impact future food and beverage trends | Food Business News

Photo: ©JRP STUDIO - STOCK.ADOBE.COM The spread of the coronavirus (COVID-19) earlier this year precipitated a dramatic and sudden shift in where millions of people work each day. A mass…
Flavour trendsSnack
January 15, 2021

Kellogg launches new Rice Krispies Squares American range | FoodBev Media

Kellogg has expanded its Rice Krispies Squares line-up in the UK with the launch of a new range inspired by American flavour variants. The new cookies & cream and salted caramel…
Flavour trends
January 15, 2021

FONA reveals flavor trends for 2021 | Candy Industry

Photo from FONA International Flavor Radar Watch List. FONA International has revealed its 2021 Flavor Watch List. Developed with FONA’s Flavor Radar, a flavor mapping methodology, the list classifies flavors from novel…
FlavourFood science
January 15, 2021

‘Sniffing out’ fruity thiols in hoppy beers | ScienceDaily

Hoppy beers such as pale ales are becoming increasingly popular. One reason is their pleasant fruity aroma that partially stems from compounds called thiols. Brewers have been looking for an…
Coffee and TeaFlavour trends
January 14, 2021

Starbucks releases winter menu with new Pistachio Latte, Honey Almondmilk Cold Brew, Red Velvet Loaf and more | USA Today

Starbucks kicks off 2021 with a new winter menu and additions to its permanent lineup. Starting Tuesday at participating locations nationwide, customers can order the new Honey Almondmilk Cold Brew and Pistachio Latte inspired by…
BeerFlavourFood science
January 14, 2021

More of the Flavors We Love: Fruited & Spiced IPAs | Craft Beer & Brewing

Hops can smell like other foods because they share many of the same aroma compounds. Here is Randy Mosher on how to boost your IPAs with ingredients that have those…
Ethnic, International & fusionFlavour trends
January 14, 2021

Drawn to the flavors, colors and textures of sea vegetables and sea greens | Flavor & The Menu

Porto in Chicago serves the flavors of the Mediterranean Sea in its Pasta Do Mar, starring Galician seaweed “spaghetti” and pesto made with sea beans. A dusting of shaved São…
Ethnic, International & fusionFlavour trends
January 14, 2021

Inventive flavor play with both classic Americanized Chinese dishes and those that hold closer ties to authentic Chinese cuisine | Flavor & The Menu

The bao at fast casual Bao’d Up in Texas follow an authentic Chinese recipe, but the fillings, like the Buffalo chicken shown here, embody an American sensibility. Sides include fries…
Coffee and TeaFlavour trends
January 14, 2021

The flavors, colors and textures that make Thai tea Insta-worthy, playful, refreshing and indulgent | Flavor & The Menu

OddFellows Ice Cream Co., with locations in Brooklyn, N.Y., and Chestnut Hill, Mass., demonstrates the creative possibilities in this flavor profile. Its vibrant Thai Tea & Lemongrass Ice Cream features…
Food trendsPet & feed
January 14, 2021

Ben & Jerry’s launches ice cream for dogs | Retail detail

Ben & Jerry's American ice cream producer Ben & Jerry's is looking to capitalise on the growing pet food market. The company is launching 2 new flavours, specially made for dogs. Lucrative…
Flavour trends
January 14, 2021

KitKat unveils new flavours | mumbrella

Nestlé’s KitKat has announced the addition of two ice cream inspired flavours, Mint Choc Chip and Caramel Chip. Have you heard the scoop? The KitKat team has today announced two…
BakeryFlavour trendsSnack
January 14, 2021

Krispy Kreme has four new donut flavours for a limited time | Dished

@krispykreme/Instagram Krispy Kreme Canada has revealed four brand new donut flavours to try out for the month, but you have to act quickly as it’s a limited-time offer. At participating…
Ethnic, International & fusionFlavour
January 13, 2021

New Kensington woman takes traditional pierogi further, offering 20 flavors | TribLIVE.com

New Kensington’s Patti Mazza Bieranowski has been pinching up a pierogi storm since 1984. Her homemade pierogies are sold and gifted to friends and family. More than 20 flavors are…
Beverage trendsFlavour trendsFood trendsRestaurant
January 13, 2021

F&B Trends for 2021 | Modern Restaurant Management 

Modern Restaurant Management (MRM) magazine asked restaurant and food and beverage industry experts for their insights on what trends will be on the radar for restaurant owner and operators in…
DairyFlavourFlavour trends
January 13, 2021

Harrisburg ice cream shop offers sauerkraut flavor for good luck in 2021 | fox43.com

Shop owner says the flavor leaves customer pleasantly surprised. Do you want to have good luck this 2021? A dish in Pennsylvania could bring you that, and one ice cream…
Beverage trendsFlavour trends
January 13, 2021

Flavors Fuel Whiskies’ Growth In A Turbulent Year | Shanken News Daily

While whisk(e)y in general hasn’t posted the kind of explosive growth registered by pre-mixed cocktails, Cognac, or Tequila during Covid-19, flavored whiskies’ momentum has been accelerating sharply, thanks to a…
BakeryFlavour trendsSnack
January 13, 2021

Oreo Introduces Brookie-O Cookies with ‘Triple Layered Creme’ | PEOPLE.com

Oreo Brookie-Os | CREDIT: OREO/INSTAGRAM Oreo just announced what looks to be their last new flavor of 2020 — and it's a doozy. The Nabisco cookie brand revealed Tuesday on social…
Food science
January 12, 2021

MSG Isn’t Bad For You, According to Science | Discover Magazine

(Credit: PRANEE JIRAKITDACHAKUN/Shutterstock) Japanese chemist Kikunae Ikeda had an obsession. A flavor he couldn’t quite put his finger on kept showing up in his meals, whether he was eating cheeses…
Beverage trendsFlavour trends
January 7, 2021

Mountain Dew’s Newest Permanent Flavor Hits Shelves Officially Next Month | TMJ4

Photo by: Walmart Mountain Dew has added a number of flavors to its lineup over the years, and it looks like its latest addition will be here to stay. The…
DairyEthnic, International & fusionFlavour
January 7, 2021

Butter Tasting: The Culinary Experience You Need To Try | TravelAwaits

SUE REDDEL AND DIANA LASKARIS Due to changing advisories, please check local travel guidelines before visiting. Butter is one of the most used food items in the world. We use…
Food trendsMeat, fish and seafood
January 7, 2021

Hormel identifies food trends for 2021 | MEAT+POULTRY

Source: Hormel Foods The next normal for food in the new year will reflect a blend of old standbys and new trends that can be traced back to the effects…
Flavour trends
January 6, 2021

Flavor trends go fruity and functional for 2021 | Food Business News

Photo: ©SONYAKAMOZ - STOCK.ADOBE.COM Flavors may fit into the plans of those who seek functional health benefits like immunity because of COVID-19. Nostalgic flavors also are a source of comfort…
FlavourMultisensory
January 6, 2021

Angel Share Artworks Takes New Approach To Whisky Flavor Chart | The Whiskey Wash

Angel Share Artworks recently revamped, in their own way, the whiskey flavor chart. The company uses graphics to explore the stories and themes that have shaped this brown spirit type.…
Beverage trendsEthnic, International & fusionFlavour trends
January 6, 2021

5 Cocktails So ‘Chatpata’ & Spicy Your Desi Taste Buds Won’t Mind Having Another Round | MensXP

"Mojito and martinis are great but I want to try something nice and different." Sounds familiar? We, Indians, are blessed with taste buds that know how to enjoy intense flavours.…
Flavour trendsSnack
January 6, 2021

Amsterdam start-up aims to breathe new life into pickled gherkins | DutchNews.nl

Bikl cornichons with rosemary and garlic Launching a company selling a new brand of pickled gherkins and cornichons to the catering industry at the start of the coronavirus pandemic might…
Beverage trendsFlavour trends
January 6, 2021

Langs Jamaican Rum launches tropical new flavours | Good Housekeeping

LANGS Langs Jamaican Rum first reached Scotland back in the Victorian era, and excitingly was relaunched in the country recently. In September 2020 the fruity flavoured Langs Banana Rum hit the shelves(again)…
Coffee and TeaFood science
January 6, 2021

Everything you ever wanted to know about fermented coffee | Architectural Digest

Fermentation refines the sweetness, body, and acidity of the coffee From sour dough to komchucha and kefir…fermentation is the latest buzzword in food. And now it has entered the coffee…
Flavour trendsVegan
January 6, 2021

Hellmann’s is launching three new Vegan Mayo flavours including Baconnaise and Chipotle | Good Housekeeping

HELLMANN'S Hellmann’s has announced three new Vegan Mayo’s launching in January just in time for Veganuary. We can now look forward to Chipotle Vegan Mayo, Garlic Vegan Mayo and..... Vegan Baconnaise. Yum. These will…
Beverage trendsEthnic, International & fusionFlavour trends
January 6, 2021

Beyond margaritas: How San Agus in Palo Alto is crafting a new Mexican cocktail experience | Palo Alto Online 

Beyond margaritas: How San Agus in Palo Alto is crafting a new Mexican cocktail experience Beverage director Eusebio Pozos's drink menu features spirits made from 'a diversity of agave' A…
Ethnic, International & fusionFlavour trends
January 6, 2021

Diners seeking global innovation | Food Business News

Photo: ©AVARAND - STOCK.ADOBE.COM With the absence of travel and consumers spending more time at home, restaurants may provide the opportunity for diners to supplement lost experiences with global flavors…
Ethnic, International & fusionInteresting
January 6, 2021

An acquired taste? McDonald’s China offers burger featuring Spam and crushed Oreos | CNN

Just when we thought we couldn't possibly be shocked by yet another bizarre fast food chain restaurant offering -- remember Domino's bubble tea pizza? -- McDonald's China has proved us…
Flavour trends
January 6, 2021

Flavors in 2021: What’s on the horizon? | Food Ingredients First

One of the key trends for 2021 will be healthy indulgence, says SVZ. With events of 2020 making an impact on all areas of F&B, the flavor sector is expected…
Beverage trendsFlavour trends
January 6, 2021

South African soft drink brand taps into global health trend | How we made it in Africa

Pura Soda has flavours such as Seville orange, cucumber and lime, and lemon and elderflower. Three years after launching into its local market, the South African lower-calorie, lower-sugar soft drink, Pura…
Beverage trendsFlavour trends
January 5, 2021

Runamok Maple Has A New Line Of Maple Cocktail Syrups And Bitters | The Whiskey Wash

Runamok Maple Cocktail Syrups and Bitters (image via Runamok) Runamok Maple, known for its barrel-aged, and smoked maple syrups out of Vermont, recently released a new line of maple cocktail…
Beverage trendsCoffee and Tea
January 5, 2021

Bean Buzz: Is Anaerobic Coffee the Next Big Trend in Coffee?

illustration: GERRY SELIAN An essential ingredient for many looking to wake up, stay awake, or just keep moving, coffee is one of those things that many take for granted. And…
Ethnic, International & fusionFlavour trends
January 5, 2021

Experts Weighed In On 2021’s Spice Flavor Trends, And The Predictions Are Mind-Blowing | The Travel

via Shutterstock Now that the food trends for 2021 have been predicted, it only makes sense that spice trends would be soon to follow. In a world where spices and…
Flavour trendsFood trends
January 5, 2021

Hot honey is set to be the flavour trend of 2021 | MyLondon

Hot honey is set to spice up our dinner tables in 2021 as the American trend finally makes its way overseas and onto our pizza, chicken wings and uh…ice cream?…
Flavour trends
January 1, 2021

Flavorchem identifies food, beverage and flavor trends for 2021 | Bakemag

Source: Flavorchem Flavorchem, a flavor, ingredient and color solutions specialist, has revealed its 2021 Trends & Flavor Forecast. Flavorchem analyzed the newest product releases, market intelligence reports, data sources and social media buzz to predict the…
uncategorized
December 18, 2020

Trends and Takeaways for 2021 from Kimpton’s Food and Beverage Report

Photo: Mikel Taboada/Shutterstock.com.  To refresh its seventh annual Culinary & Cocktail Trend Forecast for 2021, Kimpton Hotels & Restaurants this week released a look back at how the pandemic has…
Beverage trendsFlavour trends
December 18, 2020

Pepsi Releases New Winter Drink Inspired by Hot Cocoa | PEOPLE.com

CREDIT: PEPSI The beverage brand combines "the delicious taste of a Pepsi with the delicious, wintery taste of chocolate and marshmallow" in their new drink Pepsi has a new drink…
BakeryFlavour trends
December 18, 2020

Pladis adds four flavours to best-selling McVitie’s brands | Retail Times

Pladis, the global snacking company behind some of the UK’s most loved and iconic brands, is raising the game with the introduction of four new, on-trend flavours to its bestselling…
ChocolateFlavour trends
December 18, 2020

Galaxy’s New Flavours Include A Caramelised White Chocolate | Delish

It tastes like what would happen if white chocolate and salted caramel had a baby! Caramac Blondies Are A Caramelised White Chocolate Lover’s Dream by Delish UK Galaxy chocolate is getting…
Flavour trends
December 18, 2020

Hot honey is set to be the flavour trend of 2021 | Wales Online

Hot honey is set to spice up our dinner tables in 2021 as the American trend finally makes its way overseas and onto our pizza, chicken wings and uh…ice cream?…
Food trends
December 18, 2020

Kroger reveals trend predictions for 2021 | Food Business News

Source: Kroger Co. At the top of shoppers’ lists this year were diet soft drinks, shredded cheese and flavored potato chips, according to The Kroger Co. Consumers also packed their…
Flavour trends
December 18, 2020

2021 Food Flavor Trend Predictions | Better Homes & Gardens

CREDIT: KRITSADA PANICHGUL In the past few years, we've seen flavors and spices (turmeric, everything bagel seasoning, and matcha, to name a few) take a permanent residence on our pantry shelves. In…