Molson Coors Beverage Company has launched Blue Moon Mango Wheat into the UK off-trade, following its success in the US market.
With craft beer segment set to continue growing, the brewer said the latest addition to the Blue Moon range will further tap into demand for new flavours and more premium beer options.
Currently available on Amazon in 12x330ml, Blue Moon Mango Wheat (ABV 5.4%) will launch in Tesco stores nationwide from September, with plans to further roll out the brand across the UK off-trade. As part of its long-term strategy, Molson Coors also plans to take the brand to the on-trade in 2021.
Charlotte Revill, Blue Moon Brand Manager at Molson Coors, said: “Blue Moon is a market leader in the wheat beer category, and we’re seeing the popularity of this segment of the market continue to increase as consumers look for exciting new flavours, which have a more premium, craft feel.
“We expect its fruity, mango taste to prove extremely popular with existing and new customers alike, as it provides a clear point of difference from anything else on the market. We are always looking for ways to evolve our portfolio to tap into consumer trends, and we believe this new variant ticks all of these boxes – we look forward to seeing it on shelves, and eventually behind bars, across the UK.”