One of the hot topics that arose time and again at this year’s Global Drinks Forum in Berlin was the rise of low-alcohol and no-alcohol drinking.
‘The biggest opportunity in the drinks industry is the emergence of the non-alcoholic category,’ declared Dan Gasper, chief operating officer at Distill Ventures.
Consequently, businesses should be spending as much time thinking about their non-alcoholic offering as they do their alcoholic one.
‘The guest who chooses not to drink at an event is often treated as a second-class citizen,’ said Gasper. ‘We go out and spend money for great experiences which we want to share, and bars haven’t really applied it to non-alcohol. As one bartender whose business has a great list said to me, “without a great non-alcoholic offering, they’ll just order water”.’