While traditional snacking profiles still sway the meat snack category, America’s propensity for different options is spurring more variety.
It wasn’t that long ago that offers of meat snacks didn’t have a lot of variety to choose from—making for a category without much spice. That can make for a static category. However, as snack manufacturers are launching new flavors and product lines to capture consumers’ imagination convenience stores are capturing more meat snack sales.
The average U.S. consumer enjoys meat snacks about 10 times a year—significantly more than the eight times that consumers were purchasing meat snacks in 2012, said Darren Seifer, food and beverage industry analyst for the NPD Group, a Port Washington, N.Y.-based market research firm.
“That increase actually makes it one of the fastest-growing savory snacks out there,” said Seifer. “Savory snack foods are growing as consumers become increasingly concerned about their sugar consumption.”
Source: Meat Snacks Meet Expectations