And for good reason. According to a report on food trends published by research firm Global Data, “Rising veganism and awareness of the impact of meat consumption are driving demand for meat-free substitutes.”
But, why not in the United States? McDonald’s has introduced a vegan take…
Vegan Vegetable Nuggets Arrive at McDonald’s
McDonald’s just launched vegan nuggets filled with vegetables. The vegetarian food is available in Norway locations of the fast food chain.
More companies are jumping on board the vegan bandwagon. Ben & Jerry’s created an entire line of non-dairy, vegan “ice cream” (including such classic flavors as Chunky Monkey and Cherry Garcia), Domino’s Australia launched vegan pizza in its 600 Australian restaurants last year to “overwhelming demand,” and startup vegan-centric fast-food restaurants such as Plant Power, Amy’s Drive-Thru, Freshii, and others are popping up across the country.
While it’s doubtful that McDonald’s will ever completely stop selling beef, chicken, pork or other meat products, the introduction of more vegan choices is a big step for the company, and one that its competitors are keeping a close eye on.