“There are new realities reflecting major shifts,” menu-trend expert Nancy Kruse told attendees in her State of the Plate address at the 58th annual MUFSO conference in Dallas on Sunday.
Grocery stores are upping their prepared-foods game and opening full-service restaurants. Meal-kits threaten to cut into restaurant occasions. Digital entertainment sources like Netflix have “made it sexy to stay home,” said Kruse, who is president of The Kruse Company.
In the face of growing competition, Kruse said that restaurant operators must respond by leveraging their ace in the hole: owning menu innovation.