Kombucha Goes Hard

While the naturally-occurring alcohol found in kombucha has been minimized by brands in the past, Kombrewcha decided to embrace the alcohol and position the brand as a recreational beverage, not a functional one. “We decided to up our alcohol content to really push ourselves into social occasions, while still keeping a low ABV. We are keenly aware that sessionable drinks are leading the way amongst health-conscious consumers and at 3.2% ABV, we are giving consumers a way to socialize without compromise,” says CEO Garrett Bredenkamp.

Source: Kombucha Goes Hard | Business Wire

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