INSIGHTS: Useful information

Five foods that shaped human history | World Economic Forum

| Novotaste | No Comments
The way we consume food has changed dramatically over the years. Image: Unsplash/Dirk Ribbler The history of food is the history of human development. Food has shaped landscape, culture and…

Have a weekend breakfast experience with a bacon, egg & hash brown flavour | 100% natural, kosher & vegan

| Flavour trends, Novotaste, Vegan | No Comments
Breakfast continues to trend in various forms. In restaurants, it is increasingly being offered throughout the day or specific breakfast items are being incorporated into dishes or as appetizers. This…

How to make your products taste & smell like authentic gin

| Beverage trends, Flavour trends, NOVOflavours, Novotaste | No Comments
Gin is still trending upwards "From gin tastings to gin distillery tours and even gin and tonic tea bags – gin is undeniably popular. The stats don’t lie: In 2017…

Vanilla at the forefront of new flavor combinations | Food Ingredients First

| Flavour trends, Novotaste | No Comments
The popularity of vanilla has significantly evolved over the years and with this, the number of new products flavored with the ingredient is still growing globally. According to Innova Market Insights,…

2021 Flavor Trends: A complete guide

| Flavour trends, Novotaste | No Comments
On December 9th, 2020, Novotaste will be publishing the much anticipated guide to 2021 flavour trends. It will provide a comprehensive overview of current & upcoming trends from all segments…

Four reasons why some people become ‘super smellers’ – from pregnancy to genetic differences | The Conversation

| Food science, Novotaste | No Comments
Some super smellers even associate unpleasant memories or feelings of annoyance with certain smells. Shift Drive/ Shutterstock Do certain smells make you feel uncomfortable, even nauseous? Or is your nose…

Rachna Hukmani Explores Whiskey In An Immersive, Multi-Sensory Way – The Whiskey Wash

| Flavour, Multisensory, Novotaste | No Comments
Rachna Hukmani of Whiskey Stories LLC pours some whiskies (image via Whiskey Stories LLC) Whiskey, as one quickly comes to find as they embrace this spirit type, is a liquid…

The limitless world of ice cream flavours

| Dairy, Flavour, Novotaste, Vegan | No Comments
There is no specific date or person associated with the invention of ice cream, but it can be traced as far back as the second century B.C. Its history followed…

Should we keep perfume in the fridge? Scent storage myths debunked | The National

| Essential oils, Novotaste | No Comments
Are you getting the most from your high end fragrances? The fridge, car, vanity table and bathroom are not always the best place to store the pretty bottles. courtesy Parfums…

Sask.-grown purple wheat holds promise as grain with health benefits and flash of colour | CBC News

| Canada, Food trends, Multisensory, Novotaste | No Comments
Bryn Rawlyk, owner of the Night Oven bakery in Saskatoon, received some purple wheat from local producers and milled it into flour at his bakery. He says he was surprised…

How yogurt in America reflects its food trends | VOX

| Dairy, Food trends, Novotaste | No Comments
Getty Images/Tetra images RF From fruit-at-the-bottom to keto: How yogurt in America reflects its food trends The story of yogurt is the story of American food culture. By Priya Krishna…

The Nosing Wheel | Whisky.com

| Flavour, Novotaste | No Comments
The aromas in Whisky are often depicted on a circle, the so-called Nosing Wheel. This is an attempt to capture the taste of Whisky as rationally as possible. Most distilleries…

The Ultimate Guide to Bourbon, from Barrel to Bottle | Wine Enthusiast Magazine

| Flavour, Novotaste | No Comments
Getty BY KARA NEWMAN  While there are many types of whiskey, there’s only one Bourbon. America’s native corn-based whiskey holds as one of the most popular spirits in the world, prized…

Perhaps no other industry will be as radically transformed by the coronavirus pandemic as food tech and F&B | Medium

| Food trends, Novotaste, Restaurant | No Comments
Photo by Thomas Peham Airlines might be losing billions, but once the crisis is over, we can expect people to continue flying just as before. The way we source and…

Pasta: The Shape of Things | Flavor & The Menu

| Multisensory, Novotaste | No Comments
This classic Puglian dish is called orecchiette con cime di rapa and features rapini (cooked in heavily salted water), tossed with olive oil, garlic and red pepper flakes. By Victoria…

MSG Makes Food Taste Delicious, but Is It Actually Safe? | Interesting Engineering

| Food science, Novotaste | No Comments
Doucefleur/iStock What do you know about MSG? Monosodium glutamate or MSG, has had a bad rap for years. Yet, the naturally occurring amino acid is commonly found in a lot…

Disodium Guanylate: Uses, Nutrition, and Safety | Healthline

| Novotaste | No Comments
While you may have heard of monosodium glutamate (MSG), disodium guanylate is another food additive that has likely flown under your radar. This is perfectly understandable, as it’s sometimes listed…

Novotaste’s message amid the COVID-19 pandemic and notification of continuing operations

| Novotaste, Regulatory | No Comments
Novotaste’s message amid the COVID-19 pandemic and notification of continuing operations as a priority manufacturer of certain essential goods   We are living in unprecedented times, where there are still…

How Big Data And AI Are Turning The Food And Beverage Industry On Its Head | Forbes

| Food trends, Novotaste | No Comments
Photo: GETTY Digital disruption is affecting nearly every industry, from financial services to healthcare — and the food and beverage sector is no exception. Historically, flavor profiles, trends and new…

Herbs That Have Antiviral Activity | Healthline

| Essential oils, Novotaste | No Comments
Since ancient times, herbs have been used as natural treatments for various illnesses, including viral infections.Due to their concentration of potent plant compounds, many herbs help fight viruses and are…

The discovery of the flavor sensation formally unknown to the world | Food Dive

| Flavour, Novotaste | No Comments
Savory taste is a fundamental element of the Ajinomoto company history. From the discovery of umami in 1908, to continuing to be a focus of product offerings today. Ajinomoto continues…

Wait—Am I the Only One Who Didn’t Know Vanilla Comes from Orchids? | Yahoo

| Flavour, Novotaste | No Comments
Vanilla comes from orchids. You know, orchids: Those tall, beautiful, elegant flowers you associate with Olivia Pope’s apartment and Trader Joe’s entrances. (Or is that just me?) Well, not exactly…

So long, salt and vinegar: how crisp flavours went from simple to sensational | The Guardian

| Flavour, Novotaste | No Comments
Bags of flavour ... crisp packets through the ages. Composite: Provided by Wayne Tomlinson; PA; Alamy It was five decades after crisps were invented that flavouring was applied: cheese and…

How have Montreal food trends changed in the last decade? | Montreal Gazette

| Montreal, Novotaste | No Comments
How do you measure a decade in Montreal restaurants? That’s about 10,000 meals, give or take a breakfast. Maybe it’s best to break down the last 10 years into a “then and…

What is Vanilla (And Why Is It Sooo Expensive)? | Bon Appetit

| Flavour, Novotaste | No Comments
PHOTO BY LAURA MURRAY I bake a lot, which means I'm constantly measuring out 1 teaspoon of vanilla extract. You name it, I bake it. I bake it, I add…

Stevia’s sweet trajectory | Food Business News

| Novotaste | No Comments
Photo: Adobe Stock A key word summing up the past decade of steviol glycoside sweeteners is expansion. Rebaudioside A once was the main steviol glycoside found in foods and beverages,…

10 Flavor Builders: Center of Attention | Flavor & The Menu

| Flavour, Meat, fish and seafood, Novotaste | No Comments
This prime pork chop at Perry’s Steakhouse & Grille is cured, roasted, smoked and caramelized, served with herb-garlic butter. Credit: Perry’s Steakhouse & Grille The plant-based movement has, rightfully, garnered…

Truffles: The Rarest and Most Expensive Fungi in the World | HowStuffWorks

| Flavour, Food science, Novotaste | No Comments
The black winter truffle is found in the wild throughout Europe from November through February. ANGELAFOTO/GETTY IMAGES When investigative reporter Ryan Jacobs stumbled upon news of illicit activity in the mushroom industry, he had…

2020 Flavor Trends: A Comprehensive Overview

| Flavour trends, NOVOflavours, Novotaste | No Comments
The Novotaste comprehensive overview of 2020 flavour trends is a distillation of various sources of information. This includes the analysis of thousands of articles, 2019 NPD launches, current trendy flavours,…

10 Beverage Builders: A Better Beverage | Flavor & The Menu

| Beverage trends, Novotaste | No Comments
New York’s Katana Kitten puts its best forward with the Wakaba, including shochu, vermouth, Thai basil and tomatillo (left). Credit: Katana Kitten By Rob Corliss Anchored in timeless classics, yet…

Google is training graph neural networks to predict smells | Venturebeat

| Flavour, Food science, Novotaste | No Comments
Image Credit: Khari Johnson / VentureBeat A team of chemistry, life science, and AI researchers are using graph neural networks to identify molecules and predict smells. Models made by researchers…

The sugar wars are about to change your food label. Here’s why | CEN.ACS.ORG

| Food science, Novotaste | No Comments
Credit: Getty A decade ago, a nearly 90 min long YouTube video by a California endocrinologist changed the way millions of people view the role of sugar in their diets. Its…

Are Artificially Intelligent Employees the Future of Fast Food? | QSR magazine

| Food science, Food trends, Novotaste | No Comments
MCDONALD'S McDonald's made a $300 million decision-logic move with Dynamic Yield. Fast food has become a staple of the American diet. Or, at least, this is the case according to…

Natural Sleep With Aromatherapy | Sleepopolis

| Essential oils, Novotaste | No Comments
by Rose MacDowell Aromatherapy is a form of holistic therapy that utilizes the scent of plant extracts. French chemist Rene-Maurice Gattefosse coined the term aromatherapy in 1937 after using lavender oil…

Natural Flavor Update: Making good-for-you taste oh-so-good | Whole Foods Magazine

| Flavour, Flavour trends, Novotaste | No Comments
“No villains”—according to a research report from Kerry titled “Beyond the Label: The Clean Food Revolution,” 41% of consumers consider artificial ingredients, flavors, colors and GMOs to be bad guys…

Can I Get the Sommelier to Go? | Wine Spectator

| Flavour, Novotaste | No Comments
Patrons enjoy a meal the old-fashioned way at Spruce in San Francisco. (Alanna Hale) Julie Harans In today's on-demand world, convenience is more important than ever. But what happens when…

Sulfites in Wine: Uses and Side Effects | Healthline

| Food science, Novotaste | No Comments
Share on Pinterest Sulfites are a food preservative widely used in winemaking, thanks to their ability to maintain the flavor and freshness of wine. While they’re found in many foods…

Queen of flavors: Vanilla rises above transparency concerns to lead category | Food Ingredients First

| Flavour trends, Novotaste | No Comments
While vanilla remains one of the most widely used flavors within the food industry, there is still opportunity for growth as it plays into plant-based and sustainability trends. Its multiple…

The Ultimate Grilling Guide | Popular Mechanics

| Meat, fish and seafood, Novotaste | No Comments
TREVOR RAAB The trick to a perfectly cooked hunk of protein is to get the temperature close to uniform throughout the flesh. That’s not easy to accomplish if you consider…

What is pumpkin spice?

| Flavour trends, NOVOflavours, Novotaste | No Comments
We continue to see new foods, beverages, cosmetics, perfumes & variety of other products that are either flavoured/scented with "pumpkin spices", "pumpkin spice", "pumpkin & spices" or "pumpkin pie". Whats…

Building a better butter: Compound varieties are easy to make in your own kitchen | Toledo Blade

| Dairy, Flavour, Novotaste | No Comments
THE BLADE/JETTA FRASER Who knew butter could get even better? Compound butters are ridiculously easy to make: Just stir in some herbs, jams, spices, honey – even liquor – and let…

Nitro Cold Brew: The Science Behind Coffee’s Biggest Trend | Here & Now

| Coffee and Tea, Food science, Novotaste | No Comments
Nitro cold brew at Stumptown Coffee in downtown Los Angeles, California. (Photo by T.Tseng/Flickr) Nitro cold brew is bubbling up in coffee shops almost everywhere. The nitrogen-infused beverage became one…

Exploring the flavors and functions of alternative fats | Food Business News

| Flavour, Food science, Food trends, Novotaste | No Comments
All Photos: Adobe Stock Without fat, many foods lack substance. Fat dissolves and concentrates flavors and aromas, and depending on the source, may bring its own flavors to a recipe.…

Traditional sweeteners fit into today’s clean label trends | Food Business News

| Beverage trends, Novotaste | No Comments
All Photos: Adobe Stock The sources of full-calorie sweeteners sound like items one might have found in trading posts in the 19th century: barley, honey and maple syrup. Such natural…

The art of taking wine tasting notes | BusinessWorld

| Flavour, Novotaste | No Comments
THE Wine Aroma Wheel can offer very good starting point aroma descriptors. “BRIGHT dark ruby color, fragrant nose with hint of leather, robust and powerful, majestic up to the last…

New stevia extract ingredient can be labeled as natural flavor | Food Dive

| Flavour, Novotaste | No Comments
Top image credit: Pixabay user Flyingbikie Sweet Green Fields and Tate & Lyle have introduced a glycosylated stevia extract called Zolesse that may be labeled as a natural flavor under the U.S. Food…

Would you eat lab-created fish? This San Diego startup is carving new path in ‘alt-meat’ industry | Sandiego Union Tribune

| Food science, Interesting, Meat, fish and seafood, Novotaste | No Comments
(Illustration by Michelle Guerrero) It’s official: alternative meat has gone mainstream. Vegetarian creations like the Impossible Burger — which look and taste like real meat — are the big headliners,…

Maillard Reaction: What is Maillard Reaction and How to Enable It Fine Dining Lovers

| Food science, Novotaste | No Comments
Do you know that delicious smell of a piece of meat sizzling into a very hot pan? This is the Maillard Reaction, due to, amino acids, sugar and temperature. BY RICCARDO…

Here’s How to Get Rid of a Bad Aftertaste | Time

| Interesting, Novotaste | No Comments
Danny Kim for TIME Ordering a dish loaded with garlic or onions can be a commitment. The flavors can linger on the tongue long after a meal is over, no…

Perfume Changing Color Over Time? Here’s What It Really Means | MBG Lifestyle

| Essential oils, Health and hygiene, Novotaste, Regulatory | No Comments
Image by Ellie Baygulov / Stocksy Ever reached for a bottle of perfume you haven't used in a while only to find its contents mysteriously darker than you remember? Your…

As zero-calorie natural sweeteners such as stevia surge in popularity, here’s what you need to know | The Washington Post

| Beverage trends, Food trends, Novotaste | No Comments
Stevia leaves are harvested, dried and then steeped in hot water. The liquid is filtered and purified to isolate the sweet compounds. Then the extract is dried. (iStock) By Christy Brissette…

The Quest to Fix the Grocery Store Tomato | How Stuff Works

| Flavour, Interesting, Novotaste | No Comments
You can bet that the tomatoes you'll find in the produce section of your local grocery store will be little more than mealy, colorless, tasteless blobs of nothing. You can…

Wine-inspired flavours

| Flavour trends, NOVOflavours, Novotaste | No Comments
For many, there is little more satisfying than the perfect glass of wine. Wines are unique in their diversity, complexity and nuances, intricately drawing character from an array of ingredients,…

Poor Diets Linked to One in Five Deaths Worldwide | Longevity LIVE

| Food trends, Novotaste | No Comments
While smoking is a debilitating habit that can have a disastrous effect on your health, a new study has revealed that poor diets are responsible for more deaths around the…

How generations affect four food trends | Food Business News

| Food trends, Interesting, Novotaste | No Comments
Photo: Adobe Stock Declining meal occasions, clean eating, digital ordering and redefining meal composition are four trends affecting the food and beverage industry, said David Portalatin, vice-president and industry adviser…

Cayenne and Chili Powder: What Is the Difference? | Chowhound

| Flavour, Novotaste | No Comments
Header image created by Chowhound using photos from Shutterstock. So you’re trying to heat things up, are you? In one hand you have a bottle of cayenne, in the other, a bottle of chili powder.…

Truffles: Why are they so expensive? | USA Today

| Flavour, Novotaste | No Comments
Black truffles are found in the Périgord region in France. GETTY IMAGES Truffles — the non-chocolate kind, sorry — are edible fungi, like mushrooms. Unlike mushrooms, they grow underground near…

Navigating natural sweetener solutions in beverages | Food Business News

| Beverage trends, Flavour trends, Novotaste | No Comments
Photo: Blossom Water Seventy-three per cent of Americans are concerned with the nutritional content of their food, according to the U.S. Grocery Shopping Trends 2018 survey from The Food Marketing…

Everyday Foods That Are Commonly Faked And Mislabeled | Food Beast

| Food science, Novotaste, Regulatory | No Comments
Meet the food playing the food, disguised as another food. If you've ever been skeptical about brands being a bit deceitful in the food they sell you, there's good reason…

The Best Natural Sweeteners And Sugar Alternatives | mindbodygreen

| Food science, Novotaste | No Comments
Photo: Krista McPhee Americans eats an average of 765 grams of sugar every five days—and much of it comes from not knowing where sugar is lurking or what alternative name it's…

Ever taste a pink, orange, purple or blue apple?

| Flavour, Flavour trends, NOVOflavours, Novotaste | No Comments
Globalisation has made it easier for many of us to enjoy new & exotic fruits. Novotaste can recreate flavour solutions corresponding to these fruits & also formulate flavours representing new…

Health Benefits of Tea May Depend on Water Source: A New Study Reveals | Tea With Nipun

| Coffee and Tea, Novotaste | No Comments
All the teas coming from the plant Camellia sinensis has got priceless health benefits. That should be one of the reasons behind tea being the most popular beverage after water.…

Tastewise uses artificial intelligence to digest information on the latest food trends | Food Dive

| Food trends, Novotaste | No Comments
Tastewise report The site analyzes billions of data points — including more than 1 billion photos shared every month and 153,000 restaurant menus across the U.S. Food companies have struggled…

The flavours of love

| Flavour, NOVOflavours, Novotaste | No Comments
Valentine's day is a time to be romantic & possibly indulge in some sinful food & beverages. To commemorate the occasion, the Novotaste flavour team has come up with a…

Citrus Scent Debunked! | Manufacturing.net

| Flavour, Novotaste | No Comments
The Reactions YouTube channel corrected its earlier published video, clearing up the confusion around R Limonene and S Limonene, two different chemical arrangements of the molecule Limonene that are commonly believed…

Development of fermented flavour profiles

| Flavour, NOVOsolutions, Novotaste | No Comments
For at least 5 years, there has been more focus on fermented foods. It has become trendy & probably will become mainstream in the near future. This of course has…

16 Healthy Foods Packed with Umami (or msg) Flavor | Healthline

| Flavour, Interesting, Novotaste | No Comments
Umami is one of the five basic tastes, alongside sweet, bitter, salty, and sour. It was discovered over a century ago and is best described as a savory or “meaty”…

2019 Flavor trends

| Flavour trends, NOVOflavours, Novotaste | No Comments
During the course of the last four months of 2018, we started compiling a list of flavours that were becoming trendy or simply remaining popular. We based ourselves on several…

Winning the wine game: Experts share advice for building great lists | Nation’s Restaurant News

| Beverage trends, Novotaste | No Comments
artisteer/iStock/Getty Images Plus Selecting which wines to purchase for your beverage list is akin to drafting your sports teams’ players for the season. Choosing them wisely can mean huge wins.…

Trendy flavors for Christmas

| Flavour trends, NOVOflavours, Novotaste | No Comments
As we edge closer towards next year, the Novotaste team has come up with three categories of flavours for Christmas, New Years & the cold winter months that follow. The…