Inside “artisan” and “slow” food trends consumer appeal

2017 continues to witness a real explosion of artisanal alternatives as food and beverage manufacturers tap into trends like provenance, locally-sourced, handmade, authentically-made and so on. New product developments in the beverages, bakery, snacking and confectionery segments are using artisanal claims – but what does “artisan” on the label really mean? And why does it appeal to consumers?

Source: Inside “artisan” and “slow” food consumer appeal