Industry news

  • MTN DEW honors outdoor conservation with grants for nonprofits
    on September 25, 2020 at 5:00 pm

    To celebrate National Hunting and Fishing Day, MTN DEW, a brand of Purchase, N.Y.-based PepsiCo, announced it is supporting Heartland conservation and outdoor nonprofits with $100,000 in MTN DEW Outdoor Grants.

  • Evan Williams Bourbon family unveils new design
    on September 25, 2020 at 4:00 pm

    The Evan Williams Bourbon family, a brand family within Heaven Hill Distillery, Bardstown, Ky., announced its Evan Williams Black, Evan Williams Bottled-in-Bond and Evan Williams Flavors will receive a new signature bottle with updated label designs.

  • Rainier Mountain Fresh Gin
    on September 25, 2020 at 11:00 am

    After 140 years of brewing beer, Rainier has launched Rainier Mountain Fresh Gin, Rainier’s first non-beer innovation since the Lime Rickey, which was Prohibition-era created lime soda.

  • The posture of productivity in a beverage warehouse
    by (John Peter Koss) on September 25, 2020 at 4:00 am

    It is important in the existing working environment, from production to distribution, to focus on how measurement methods are calculated and used to determine true productivity.

  • Nutrient Survival Beverages
    on September 24, 2020 at 11:00 am

    To accompany its line of survival foods, Nutrient Survival has released several nutrient-packed beverages, the company says.

  • Consumers demand higher performance from beverages
    by (Sarah Graybill) on September 24, 2020 at 4:00 am

    As consumers place greater emphasis on health and wellness, performance beverages are adding more to their arsenal. From lower sugar, to better flavor and increased functionality, consumers demand that performance beverages outperform their former selves.

  • Peace Tea partners with
    on September 23, 2020 at 8:00 pm

    Peace Tea, a brand of Atlanta-based The Coca-Cola Co., is encouraging its fan base to “Speak Your Peace” in the upcoming election through a partnership with

  • Guayusa’s natural attributes drive usage in beverage formulations
    by (Jessica Jacobsen) on September 23, 2020 at 4:00 am

    Natural solutions like guayusa are providing the sustained energy consumers desire with a healthy halo.

  • Beverage community remembers Donald M. Kendall
    on September 22, 2020 at 2:00 pm

    The family of Donald M. Kendall announced his passing. The former PepsiCo executive passed away Sept. 19 at the age of 99 of natural causes.

  • Ensure Plus nutritional shake
    on September 22, 2020 at 11:00 am

    Abbott Nutrition announced the release of Ensure Plus, which contains 16 grams of protein along with essential nutrients that support immune health, it says.

  • Carbonadi Vodka carves out positioning in luxury spirits space
    by (Jessica Jacobsen) on September 22, 2020 at 4:00 am

    Ricky Miller III’s “burning desire to elevate the vodka category around the world” led to the creation of Carbonadi Vodka, a luxury spirit that glides across the tongue.

  • Founders Brewing releases KBS Maple Mackinac Fudge beer
    on September 21, 2020 at 7:00 pm

    Founders Brewing Co., Grand Rapids, Mich., announced that KBS Maple Mackinac Fudge will be the second variant to come from the brewery’s KBS brand. By amplifying the rich chocolate notes of KBS using Mackinac Fudge coffee, then adding maple syrup and aging it in oak bourbon barrels, Founders created a new take on the craft brewer’s barrel-aged classic, it says.

  • RumChata Peppermint Bark arrives ahead of holiday season
    on September 21, 2020 at 6:00 pm

    RumChata, a brand of Agave Loco, Vernon Hills, Ill., is bringing the taste of peppermint bark to store shelves this holiday season.

  • 1800 Cristalino Tequila
    on September 21, 2020 at 12:00 pm

    1800 Tequila introduced a new ultra-premium expression: 1800 Cristalino, a clear and complex sipping tequila that merges the visual and the sensory, it says.

  • Flavored, enhanced waters contribute to upward growth in bottled water category
    by (Barbara Harfmann) on September 21, 2020 at 4:00 am

    The bottled water category continues its premium turn, as beverage-makers experiment with new ways to improve water’s hydrating ability and add extra health benefits.

  • Bold colors centerpiece of new wine design
    on September 18, 2020 at 4:00 pm

    New Age Wine recently introduced an eye-catching new bottle design for its line of slightly sweet and lightly effervescent wines. The label features vivid blues, pinks and purples.

  • Calm Seas Seltzer
    on September 18, 2020 at 11:00 am

    Harbor Hemp Co. announced the addition of Calm Seas Seltzer to its growing line of CBD products.

  • Study shows COVID-19 has shifted supplement market
    by (Jessica Jacobsen) on September 18, 2020 at 4:00 am

    According to a study released by MarketPlace, the pandemic has prompted consumers to turn to supplements to boost immunity.

  • Harpoon Brewery releases easy-drinking variety pack
    on September 17, 2020 at 4:00 pm

    Harpoon Brewery releases an easy-drinking variety mix pack with three 12-ounce cans of four  styles: Harpoon Rec. League, Farm League, Bush League and Night League.

  • First Light Original, Dark Roast Coffee Whiskey
    on September 17, 2020 at 11:00 am

    First Light Coffee Whiskey launched First Light Original Coffee Whiskey and First Light Dark Roast Coffee Whiskey.

  • Fall ushers in return to of seasonal favorites
    by (Barbara Harfmann) on September 17, 2020 at 4:00 am

    As the flannels come on, whiskey weather is returning along with season coffee flavors like Caramel Pumpkin Brulée breve and Cinnabear Rebel. Drizly also anticipates that hard seltzers will continue to be a tried and true option.

  • Celebrities, Jane Walker celebrate women’s votes
    by (Sarah Graybill) on September 16, 2020 at 4:00 am

    In celebration of Equality Day (Aug. 26) and women’s right to vote, Johnnie Walker’s Jane Walker brand partnered with activist celebrities to host inspiring TV conversations and released custom T-shirts to encourage women to vote.

  • D.G. Yuengling, Molson Coors announce long-term brewing partnership
    on September 15, 2020 at 2:30 pm

    D.G. Yuengling & Son Inc., Pottsville, Pa., and Molson Coors Beverage Co., Chicago, have launched a long-term brewing partnership, which will bring Yuengling's beer to millions more people outside of its East Coast footprint. This partnership will allow the distribution of Yuengling beers to expand further west for the first time in history.

  • Actify Energy
    on September 15, 2020 at 12:00 pm

    Mellō Drop LLC launched Actify, a new line of its CBD-infused energy drinks featuring BCAA, taurine, creatine, riboflavin, vitamins and more, the company says.

  • WW releases ready-to-drink coffees
    on September 14, 2020 at 6:00 pm

    New York-based WW International Inc. announced the launch of its new ready-to-drink (RTD) coffee, which now is available online at the WW Shop and in WW Studios in mid-October. 

  • Miller Lite launches Cantenna for football season
    on September 14, 2020 at 3:00 pm

    Miller Lite, a brand of Chicago-based Molson Coors Brewing Co., is launching the Cantenna, a reception device on the market that serves up football straight to fans' living rooms. The latest can-novation is a game-watching solution for all the cord-cutters and cord-nevers out there.

  • PERRIER announces collaboration with Takashi Murakami
    on September 14, 2020 at 2:00 pm

    PERRIER Carbonated Mineral Water, a brand of Nestlé Waters North America, Stamford, Conn., announced the release PERRIER x MURAKAMI, a collaboration with renowned artist Takashi Murakami, inspired by the pop and colorful universe of the artist and the creative and pioneering spirit of PERRIER. In October, limited-edition PERRIER screen-printed glass bottles featuring original artwork by Murakami will be launched around the world.

  • Tommy Bahama Travelers
    on September 14, 2020 at 11:00 am

    A part of an extension from the Tommy Bahama Spirit portfolio, Coral Cay Beverage Group released Tommy Bahama Travelers.

  • Functional brand wellness shots packaged in biodegradable plastic packaging
    on September 11, 2020 at 4:00 pm

    So Good So You announced that its functional wellness shots now will be packaged in biodegradable plastic packaging. 

  • FUN WINE releases new collection, new packaging
    on September 11, 2020 at 1:30 pm

    Miami-based FUN WINE launched a new beverage collection: Hard Bubbly, which is sweetened with monk fruit. The lightly carbonated wine drinks is available three new flavors — Peach Passion Moscato, Cappuccino Chardonnay and Espresso Cabernet — alongside the current lineup of Coconut Chardonnay, Strawberry Rosé Moscato and Sangria.