Industry news

  • UV Vodka debuts photochromic bottle
    on July 29, 2021 at 2:00 pm

    Beginning this month, UV Vodka will get a fresh new look with the launch of a new photochromic bottle design that activates a bright spectrum of colors when exposed to UV sunlight. 

  • Yoi
    on July 29, 2021 at 12:00 pm

    Yoi, which means "good" in Japanese, launched in Bay Area independent grocers this month with its Probiotic Nut & Seedmilks line. 

  • Automated guided vehicles optimize supply chain distribution
    by (Barbara Harfmann) on July 29, 2021 at 4:00 am

    Based on a severe worker shortage, automated guided vehicles (AGVs) are enabling companies to rethink the deployment of their workforce. Designed to run on the warehouse floor and handle repetitive tasks, some AGV models can reach and retrieve pallets with or without an operator.

    on July 28, 2021 at 12:00 pm

    Premium tequila brand CALIROSA announced its launch in 14 states with wider distribution to roll out across the United States and Mexico later in the year. 

  • LIFEAID launches functional drinks to boost post-workout recovery
    by (Sarah Graybill) on July 28, 2021 at 4:00 am

    LIFEAID Beverage Co. has hit the ground running post-pandemic with two recent product launches and a return to in-person tastings. On the road ahead, consumers can expect to see more functional offerings and “exciting” news in 2022.

  • Celsius Tropical Vibe
    on July 27, 2021 at 12:00 pm

    Celsius Holdings Inc. announced the launch of its newest flavor: Tropical Vibe. 

  • Keurig debuts BrewID, next-generation technology platform
    on July 27, 2021 at 11:45 am

    Keurig Dr Pepper, Burlington, Mass., and Frisco, Texas, introduced BrewID, a next-generation technology platform designed to give consumers a customized coffee. The first brewer to feature this technology, the K-Supreme Plus SMART brewer with BrewID, now is available on

  • Hard seltzers comprise 7% of total beverage alcohol
    by (Barbara Harfmann) on July 27, 2021 at 4:00 am

    Hard seltzers are sizzling hot in the beverage marketplace, now comprising 7% of total beverage alcohol. Brands that want to succeed will need to entice consumers with flavor and formulation innovation and convenient RTD packaging.

  • Next Frontier Brands acquires Snow Leopard Vodka
    on July 26, 2021 at 4:00 pm

    Next Frontier Brands, Boulder, Colo., announced its acquisition of Snow Leopard Vodka from Edrington, the makers of ultra-premium global spirits.

  • Dogfish Head Distilling launches Let’s Get Lost American Single Malt Whiskey
    on July 26, 2021 at 3:45 pm

    Dogfish Head Distilling Co., Milton, Del., announced the launch of its first single malt whiskey: Let’s Get Lost (51% ABV). Making its way to shelves now, Let’s Get Lost is an award-winning American Single Malt Whiskey that is distilled from a custom blend of malted barley and aged onsite for more than three years in charred oak barrels. The resulting caramel-colored liquid is layered with nuanced flavors that are both warming and enticing, the company says.

  • 1800 The Ultimate Margarita Black Cherry
    on July 26, 2021 at 12:00 pm

    1800 Tequila The Ultimate Margarita, a brand of Proximo Spirits Inc., debuts Black Cherry. 

  • Boston Beer reports net revenue increases for Q2
    on July 23, 2021 at 8:00 pm

    The Boston Beer Co. Inc., Boston, reported second quarter 2021 net revenue of $602.8 million, an increase of $150.7 million or 33.3%, from the same period last year.

  • Gatorade launches Champions Edition collectors’ bottles
    on July 23, 2021 at 2:00 pm

    Gatorade launched a set of six limited-time Champions Edition collectors’ bottles inspired by three-time heavyweight champion Muhammad Ali to celebrate the impact the Greatest of All Time had on sport and society. 

  • Health-Ade Pop
    on July 23, 2021 at 12:00 pm

    Health-Ade launched a modernized version of their prebiotic soda line, Health-Ade Pop, formerly known as Health-Ade Booch Pop. 

  • Beam Suntory, Boston Beer partner to expand iconic brands
    on July 22, 2021 at 2:00 pm

    Chicago-based Beam Suntory and The Boston Beer Co., Boston, have formed a long-term, strategic partnership to extend select iconic brands into some of the fastest-growing beverage alcohol segments. 

  • Cincoro Tequila releases bottle in honor of Milwaukee Bucks
    on July 22, 2021 at 2:00 pm

    In honor of the Milwaukee Bucks winning the 2021 NBA Championship, Cincoro Tequila has created a limited-edition 2021 NBA Trophy Bottle. 

  • Cubist
    on July 22, 2021 at 12:00 pm

    Phillips Distilling Co. announced the introduction of Cubist, a “freezer vodka.” 

  • Celestial Seasonings Cold Brew Iced Tea
    on July 21, 2021 at 12:00 pm

    Celestial Seasonings, a brand of The Hain Celestial Group Inc., released Cold Brew Iced Tea, is a fresh take on iced tea that is available in five varieties.

  • How to Choose the Right Spirits Partner
    on July 21, 2021 at 4:00 am

    We asked Cathy Steen, Chief Commercial Officer at Green River Spirits Co., an organization specializing in the production of award-winning spirits and providing world class logistics support for customers.

  • [ yellow tail ] PURE BRIGHT
    on July 20, 2021 at 12:00 pm

    Available nationally, [ yellow tail ], a wine brand for Casella Family Brands, released PURE BRIGHT, a lower calorie, lower alcohol wine with each serving containing 85 calories or less, the company says. 

  • Vizzy releases new watermelon hard seltzer variety pack
    on July 20, 2021 at 11:00 am

    Just in time for National Watermelon Day on Aug. 3, Vizzy, a brand of Chicago-based Molson Coors Beverage Co., released four new watermelon hard seltzer combinations: Blueberry Watermelon, Kiwi Watermelon, Passionfruit Watermelon and Mango Watermelon. 

  • Energy market thrives during pandemic
    by (Jessica Jacobsen) on July 20, 2021 at 4:00 am

    In today’s beverage market, the energy drinks and shots category is leaving its mark as more consumers are relying on the product’s key attribute ― energy ― to get through the day.

  • SweetWater Brewing expands lineup with 420 Imperial IPA
    on July 19, 2021 at 7:30 pm

    SweetWater Brewing Co. LLC, Atlanta, announced the launch of 420 Imperial IPA ― the first line extension off of its flagship 420 brand. A fresh take on ingredients from the original SweetWater 420 Extra Pale Ale, the Imperial IPA combines numerous hops in this new high-ABV brew.

  • Primo Water announces acquisition of Earth2O
    on July 19, 2021 at 7:00 pm

    Primo Water Corp., Tampa, Fla., announced that Primo Water North America (PWNA), a wholly owned subsidiary of Primo, substantially acquired all of the assets of The Sweetwater Co. Inc., doing business as Earth2O. The bottled water company is based in Oregon and known for its commitment to sustainable water, environmental responsibility and natural, pure spring water from Oregon's Cascade Range.

  • Reed’s REAL Ginger Ale Mocktails
    on July 19, 2021 at 12:00 pm

    Reed’s Inc. launched two new, zero-sugar REAL Ginger Ale Mocktails: Shirley Tempting and Transfusion. 

  • Consumers’ one-stop shopping lifts club store channel
    by (Jessica Jacobsen) on July 19, 2021 at 4:00 am

    When it came to shopping this past year, many consumers prioritized one-stop shopping and cost savings as they dealt with the complexities of the pandemic. These priorities aided the warehouse clubs and supercenters channel as more consumers stockpiled goods and dealt with reduced shopping options.

  • Jones Soda creates custom 12-pack for Costco’s Bay Area locations
    on July 16, 2021 at 2:00 pm

    Jones Soda Co., Seattle, created a limited-edition, three-flavor Red, White and Blue 12-pack for Costco’s 57 Bay Area locations.

  • Bread & Butter Prosecco
    on July 16, 2021 at 12:00 pm

    Bread & Butter Wines launched its newest, and first sparkling, wine: Bread & Butter Prosecco, an Italian DOC Prosecco.

  • Smarter hydration takes center stage in beverage development
    by (Jessica Jacobsen) on July 16, 2021 at 4:00 am

    Many consumers understand the importance of hydration, but survey data shows they might need a reminder about what proper hydration entails.

  • Kill Cliff marks 10th anniversary with commemorative can
    on July 15, 2021 at 2:00 pm

    Kill Cliff, Atlanta, marked its 10th anniversary and longtime partnership with the Navy SEAL Foundation (NSF) by dropping a limited-edition commemorative can.