Humanization of pets drives spending

By September 20, 2017Pet & feed

Americans spent approximately $30 billion on pet products in 2016, a recent FONA International report found. The study, Pet Care Gets Personal: Human Flavor Trends in the Pet Care Space, also determined that this figure surpassed what U.S. shoppers spent on alcohol, bottled water and coffee last year.

One reason for the spending is that modern day pet owners tend to anthropomorphize their furry companion, treating it as if it were a human child

Source: Humanization of pets drives spending