Hot cross fun: Millennials love wacky Easter buns but tradition’s lure remains strong pull remains | The New Daily

By April 12, 2019Bakery

All sugar and no spice? Shoppers and bakers are divided on what makes a real hot cross bun. Photo: Getty

Traditionalists, look away. The sacred hot cross bun is getting wackier and weirder, and the generation behind ‘food porn’ and smashed avo is fuelling the modern flavour trend.

From hot cross burgers, to ice cream sandwiches and triple-chocolate flavours, millennials have taken over the Easter classic.

Australian cafes and supermarket chains have targeted millennials with their Easter baking campaigns, releasing limited edition flavours and recipe ideas well ahead of the busy period.

Woolworths Bakery Manager, Andy Thomas, told The New Daily that while traditional hot cross buns remain the most popular, younger consumers are “looking for flavour innovation”. 

According to its shopper survey, 25- to 34-year-olds have also developed a curious taste for bun-dunking – with some even dipping a fresh batch in juice. 

A spokesperson from Coles said the introduction of new flavours to its hot cross bun range was also largely inspired by millennials.

Aldi told The New Daily it has added a brioche hot cross bun to its classic collection to tailor to consumers’ demands.

The popular holiday treat has also inspired thousands of foodie posts on Instagram and Twitter.

Foodies show off their buns online

Melbourne’s Balwyn Canteen is cashing in on the Easter trend with its “killer” hot cross burger and shake meal.

Source: Hot cross fun: Millennials love wacky Easter buns but tradition’s lure remains strong pull remains | The New Daily Hot cross fun: Millennials driving wacky Easter bun range