Häagen-Dazs launches decadent duo of seasonal editions for autumn-winter indulgence

Häagen-Dazs is launching two decadent seasonal edition flavours for winter indulgence – one returning and one brand new to the UK. The iconic brand is set to bring back the much-loved favourite Rum Raisin and introduce moreish Salted Caramel Cheesecake.

As colder weather sets in, consumers increasingly seek rich, indulgent flavours as the fresher, fruitier tastes of summer are replaced. In 2016 luxury ice creams delivered £17m absolute sales growth and both flavours are primed to tap into this trend, as consumers stay in more often throughout the autumn-winter season.

Source: Häagen-Dazs launches decadent duo of seasonal editions for autumn-winter indulgence – FMCG Magazine