Haagen-Dazs announces new boozy ice cream line | CNBC

By February 11, 2019Dairy, Flavour trends

Source: Haagen-Dazs

The Spirits Collection by Haagen-Dazs

Haagen-Dazs just announced a new line of seven alcohol-infused ice cream treats.

The collection includes five new flavors of ice cream: Irish Cream Brownie, Rum Tres Leches, Bourbon Vanilla Bean Truffle, Stout Chocolate Pretzel Crunch and Bourbon Praline Pecan. It also includes a cookie treat, Irish Cream Cookie Squares, and a nondairy option, Amaretto Black Cherry Almond Toffee. Each product contains less than 0.5 percent alcohol per volume.

The brand, produced in the U.S. by Nestle subsidiary Dreyer’s, plans to roll out the line in grocery stores nationwide in April. Fans eager to taste the boozy ice cream can try it in select Haagen-Dazs stores beginning in March. The collection has been available for more than a year and a half in Canada.

Because of the alcohol content, buyers must be 21 years or older to purchase the product in the U.S. It is unclear if the collection will be available in grocery stores across all 50 states because of differing alcohol regulations across state lines. Haagen-Dazs did not immediately

The ice cream brand isn’t the first to add alcohol to its products. Ben & Jerry’s launched a flavor infused with bourbon in 2017, but the alcohol cooked off during the baking process. Smaller brands such as Tipsy Scoop have been selling alcoholic ice cream for years.

Source: Haagen-Dazs announces new boozy ice cream line