How well do you know your grocery store house brands?
In a competitive grocery market, retailers are turning to store brands, also called private label brands, to help boost their bottom lines.
One result: store brands have fancier packaging and are better quality than they were in the past, industry experts say.
“If you are accustomed to the old private labels and you look at some of these private brands, you would think they are branded products because they look so good and are so good,” said Lawrence Aylward, editor of Illinois-based “Store Brands” magazine which reports on the private label grocery products sector.
“A lot of retailers have upped their game. They definitely have come a long way,” Aylward said.
Some examples: Kroger’s Private Selection brand offers gourmet and artisan items that continually “change as food trends evolve.” Food Lion’s Taste of Inspirations brand combines “exotic flavors with authentic tastes from around the globe.” Whole Foods Market’s 365 Everyday Value brand lets you “fill your pantry without emptying your pocketbook.”
“There’s more (shelf) space being devoted to private label. Even though the products typically sell for less there is more profit margin in private label,” said Jeffrey Metzger, publisher of trade publication Food World, which tracks the grocery market in the Mid-Atlantic.