Got pucker? Sour Patch Kids Blizzard has come to Dairy Queen | Foodsided

By July 2, 2019Dairy, Flavour trends

According to Dairy Queen, this special limited edition flavor features “Sour Patch Kids Bitz blended with Sour Patch Kids Redberry flavored soft serve.” While the candy mix-in is expected, the Redberry flavored soft serve is quite intriguing. It will be interesting to see how this soft serve plays off the candy itself.

Maria Hokanson said that this Blizzard “dazzles your eyes with vibrant colors and tantalizes your taste buds with sour-the-sweet flavor.” That statement seems to show that DQ is focusing on the visual as must as the flavor.

As seen with the new moon-inspired Blizzard, the Zero Gravity Blizzard, the colorful nature of the treat is almost as important as the taste. The old saying that you eat with your eyes seems to be a focus.

Granted the Blizzard must pass the upside down test, but now it might have to pass the Instagram test, too.

Looking at the recently released Blizzard flavors, the trend seemed to be heading toward sweet and classic options. From the Reese’s Lovers to Cotton Candy, the flavors tend to be more tradition. By adding the Sour Patch flavor, DQ is embracing the uber popular candy trend.

The Sour Patch is the July Flavor of the Month. It is available at participating locations while supplies last.

Source: Got pucker? Sour Patch Kids Blizzard has come to Dairy Queen