Google released its first ever beverage trends report last week, drawing on its vast data collection and analysis resources to present a deep dive into the factors fueling non-alcoholic drinks in the U.S., United Kingdom, Mexico and Spain.
Earthy flavors were another notable trend based on the report. In the U.S. and UK, kombucha ranked at the top of trending earthy flavors based on volume of searches, while matcha tea and ginger tea were the most popular in Spain and Mexico, respectively. Matcha in particular enjoyed a breakout year in 2016: the volume of search queries for matcha drinks continue to grow at a rate of 64 percent year over year, while foods that utilize the tea as an ingredient are growing 62 percent year over year. Matcha’s combination of rich, distinct flavor and strong health benefits made it particularly appealing, according to the report.