Generation Z is creating a $5 billion market for fake meat – Business Insider

Generation Z is embracing a food trend that replaces animal products with plant-based alternatives.

Startups that make fake meat and seafood are targeting college and university cafeterias for distribution, because it’s where they expect to find enthusiastic consumers.

Global sales of plant-based meat are expected to top $5.2 billion by 2020….

Source: Generation Z is creating a $5 billion market for fake meat – Business Insider