Flavour solutions

Novotaste is more than just your typical flavour house. We work hand-in-hand with our customers to ensure the best possible solutions to their flavour needs.

We don’t value sending clients pre-formulated or “off-the-shelf” flavours while hoping that it will work. We will take the time to (1) fully understand your product, its respective processing conditions, labeling requirements & other specifics, (2) formulate our flavour systems with a diverse range of quality ingredients, (3) test our formulations in applications & (4) present our client a  NOVOflavour. Forming direct R&D partnerships with our clients ensures that work is executed in the most efficient way possible.

The objective of adding a flavour solution is to improve a product. Novotaste has taken this idea and stretched it to other areas of product improvement. Most of our existing flavour types can be enhanced with added value components. These complex flavour systems could possibly simplify  labels, remove allergens, add colour, extend the shelf-life/flavour stability & most of all enable our clients to reduce salt, sugar & fat.

Do you want to reduce salt while still maintaining the flavour of your product? Is your clientele demanding a reduced sugar version of your product? Ask about our NovoSolutions! We will formulate an all-in-one flavour specifically for you that incorporates this reducing technology while enhancing the taste.

Our flavours and flavour solutions are fully customizable to your needs. We take the solubility of your base, product processing conditions, and type of application into account as we create your flavour.

For best results, we recommend that our Research & Development team works directly with your team. This lab-to-lab communication has proven to be more effective in finding the right flavour system for you. Information is transmitted faster and more specifically resulting in a higher rate of accuracy with our sample submissions.

Adding a Novotaste flavour adds value to your creations. In their simplest forms, Novotaste flavours enhance the taste of your product. However, our NovoSolutions can offer you much more than your basic flavour. For example, imagine a soy sauce flavour without the soy allergen. Or, a kimchi flavour without fish or seaweed by-products. We offer complex flavours without their inherent allergens.

Similarly, with consumer focus shifting to healthier options, reduced sodium and reduced sugar options are at the forefront of product changes. Our flavour team has been developing flavour systems that enhance your product’s flavour while allowing you to reduce the sodium. Reductions of 15-80% sodium have been successful in a variety of products, from soup mixes to cottage cheese. Additionally, our salt reducers are “label friendly” because we do not use complex additives or chemicals. However, it is important to maintain your flavour profile when these ingredients are reduced. Our NovoSolutions allow you to do both: reduce the salt or sugar but maintain your flavour. See our R&D section to discover more.

All of these projects require quality time with your base to customize these flavours for your needs. Our team will work to come up with the best solution for you.

When matching a flavour, it is important to have as much information as possible before beginning. Knowing the processing conditions of the product is key because this will affect the flavour impact in the final product. Certain solvents are best for low temperature processing because they will evaporate under high heat leaving behind very little flavour. Yet, these same solvents may be ideal for a low heat treatment because they are less expensive than their heat stable counterparts.

The composition of the base or final product is especially important. The percentage of oil soluble constituents, such as butter and canola oil, will determine whether the base needs an oil soluble or a water soluble flavour. Our solvents cover both types, but how we build and test the flavour will depend on this solubility. A basic formulation for your product

is always the easiest way to get the information we need. We aren’t looking to replicate your product, only to get a rough idea of its ingredients along with processing conditions. Additionally, if you are concerned about giving us your basic formulation, Novotaste is willing to sign a non-disclosure agreement with your company so you can be assured that the information will never leave our labs.

Once this basic information is gathered the Novotaste Research & Development Team sets out to match the flavour. We begin by smelling and tasting it in the appropriate medium, water for example. By tasting the flavour in the appropriate medium we have removed the complexity and interfering tastes of your base. This helps us to better analyze the flavour to determine which aromatic chemicals to include in the flavour.

Our first formulation is based on this initial impression. This first trial encompasses the “backbone” of the flavour. It contains all of the major constituents, however, they may not all be in the right proportions yet. This first trial is tasted in sugar water and compared to the flavour we are trying to match, called the “standard”. From there the backbone notes of the flavour are adjusted and the more subtle notes are added and adjusted in the formulation. These subtle notes make the flavour distinctive, so they are crucial to identify and include in the flavour.

Once we believe that our flavour matches the standard when tasted in the appropriate medium, we move on to test the flavours in the final application. The additional complexity provided by the base enhances the flavour and gives us an indication of how close our flavour matches the standard. If it is not a match, we go back the drawing board and tweak up the flavour. A match can take anywhere from 6 to 60 trials; we keep formulating until we have achieved an acceptable version. If it is a match, sensory testing is done throughout the company to get further opinions and the flavour is prepared to send to you for your own evaluation.

The process is similar for matching the flavour of a fruit or vegetable. We are constantly on the lookout for exotic produce and when we find something new we buy it, taste it, and share our impressions of it among the R&D Team. We then replicate the flavour through tasting and formulation adjustments until we succeed in matching the product.

Mother Nature & the food industry have created a variety of different food ingredients that sometimes contain undesirable components, so they are simply not used in formulations. At Novotaste, we can reverse engineer most food ingredients typlically used for flavouring/taste so that ONLY the problematic ingredients are removed. One classic example of this would be for green tea type ingredients that contain caffeine & a variety of polyphenols that can sometimes interact with various matrices & have negative impacts on stability. In this example, we can simply formulate complex flavour systems only containing the desired components & even include other added value ingredients. Meat, fish, dairy, alcohol, peanut & other allergen containing flavouring ingredients can all be reverse engineered to enable your products to have the desired flavour profiles that are required. We can guarantee that these specific flavour systems will NOT contain the problematic ingredients that you might be concerned with.

Reverse engineering flavour types is one of our specialties & can be done with about any type of ingredient, dish or other food concepts. Our R&D department will use a combination of literature, analytical processes, experience & creativity to reconstruct the most authentic flavour system for your applications.

  • Customized to your specifications

  • Over 55,000 formulas in library

  • Reverse engineering of flavours

In-tune with industry & consumer flavour trends

Coffee and TeaFlavour trends
November 30, 2020

TAZO Tea Blends and holiday desserts are delicious pairs | Foodsided

Move over coffee, TAZO Tea Blends and holiday desserts are perfect pairs. TAZO Tea Blends and holiday desserts are here to make the season even more satisfying. Instead of another…
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November 30, 2020

5 non-alcoholic drinks to enjoy this holiday season | The Guilty Eats

Non-alcoholic drinks to enjoy for the holidays Just because the holidays are about celebrating, that doesn’t mean you need to have alcohol. Instead, there are plenty of other drinks you can snag…
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November 26, 2020

Once you pop…Pringles Passport Flavours finding favour amid Asia’s travel restrictions | Food Navigator Asia

Pringles Pringles says its Passport Flavours potato chip series - featuring London Fish and Chips, and New York Cheeseburger editions - are finding favour in Asia, as the firm seeks…
Flavour trendsFood trends
November 26, 2020

Tailored for health: ADM pins citrus and exotic flavors to star in 2021 | Food Ingredients First

Flavor trends are evolving alongside consumer behavior patterns. As people continue to focus on holistic health and wellness, they are gravitating toward flavors that signal health and seek familiar, nostalgic…
Coffee and TeaFlavour trends
November 25, 2020

Starbucks HK New Christmas Apple Coffee Flavor | HYPEBAE

Starbucks With Christmas a month away, Starbucks Hong Kong has released new seasonal beverages to get you into the festive spirit. This year, the coffee company has used red apples as its main flavor to…
Beverage trendsFlavour trends
November 25, 2020

Lambrini bolsters line-up with new flavours | Talking Retail

Perry brand Lambrini has expanded its portfolio with the launch of two new flavours. Rhubarb & Ginger and Mango are available now in 700ml bottles, retailing at £2.99 each. The…
Ethnic, International & fusionFlavour trends
November 25, 2020

Flavour trends to stir into the F&B industry for 2021 | Food Processing

Flavour producer McCormick Flavor Solutions has launched its annual flavour forecast, which showcases the top flavour trends impacting the food and beverage sector. In celebration of its 20th anniversary, the Flavor Forecast: Looking…
Ethnic, International & fusionFlavour trends
November 24, 2020

Flavor Find: Smooth Move | Flavor & The Menu

Aba in Chicago and Austin, Texas, features a menu of hummus options, including one topped with flavor-rich lamb ragu. Credit: Aba With hummus now a common menu sighting, chefs are…
Flavour trends
November 24, 2020

Festive delights: Nostalgic and comforting flavors at the fore this winter | Food Ingredients First

With traditional festivities set to look very different this year, nostalgic and comforting flavors will take center stage and lift spirits this holiday season. Key flavor players speak with FoodIngredientsFirst about their…
Flavour trendsSnack
November 24, 2020

Krispy Kreme’s Santa Belly Donuts Are Back Along With 2 New Holiday Flavors | Thrillist

PHOTO COURTESY OF KRISPY KREME Yeah, a lot about the holidays will be different this year, but maybe at least one thing will—hopefully—remain unchanged: the avalanche of treats. So far, that’s…
Flavour trends
November 23, 2020

2021 Flavor Trends – divided into four flavor collections | Food Ingredients First

The COVID-19 pandemic has impacted consumer behavior and what is demanded in the realms of F&B. In line with this, Comax Flavors has revealed its 2021 Flavor Trends in four…
Flavour trendsRestaurant
November 23, 2020

Creative flavor play lifts the already soaring fried chicken higher and higher | Flavor & The Menu

The Umami Fried Chicken at The Peached Tortilla in Austin, Texas, builds craveability through a marinade of fish sauce and red wine vinegar. Credit: Inked Fingers Menu development around fried…
FlavourFlavour trends
November 23, 2020

Wonder what 2020 would taste like as a drink? Here’s your answer | Louisville Business First

Louisville-based beverage company Flavorman developed a drink that embodies all the challenges of 2020. FLAVORMAN If 2020 was a drink, what would it taste like? Experts at Flavorman, a Louisville-based…
ConfectioneryFlavour trends
November 23, 2020

Sugar cookie flavor takes over the holiday candy aisle | Foodsided

Move over peppermint, sugar cookie flavor is the new holiday candy. What is your favorite holiday candy? Sugar cookie flavor seems to be the tasty food trend for this holiday…
Flavour trendsSnack
November 22, 2020

Pringles unveils new regional-exclusive flavour in Japan | SoraNews24 -Japan News-

Tokai soul food in a can. Pringles always thinks outside the box when it comes to releasing new limited-edition flavours in Japan. After trying Pringles’ instant cup noodles, Pringles in a 161-centimetre (63.4-inch)…
Flavour trendsSnack
November 20, 2020

Raise The Snacking Bar: Pure Protein® Debuts New Puffs And Cookie Sandwiches | PRNewswire

(PRNewsfoto/The Nature's Bounty Co.) The global pandemic has impacted most areas of our daily lives – including snacking. Sixty-six percent of American adults say they are snacking more at home,…
Ethnic, International & fusionFlavour trends
November 19, 2020

Go big on flavor with a deft touch of cardamom | Flavor & The Menu

In this rich pan sauce, cardamom balances out the sweet-tart notes in the pomegranate molasses and tempers the heat in the Aleppo pepper, seen here over an oven-roasted pork chop.…
Flavour trends
November 18, 2020

Dessert innovations leveraging the flavors and formats consumers yearn for today | Flavor & The Menu

Travis Peters, chef/owner of The Parish in Tucson, Ariz., developed a menu of cheesecake offerings in response to the success of this S’mores Cheesecake, with brown-butter graham cracker crust, sea…
Flavour trendsSnack
November 18, 2020

Lay’s sweet new chip flavor has the internet divided | Mashed

Instagram Much like politics and religion, certain topics are so controversial, it might be best to avoid them during your next video conference call. Now you can add Lay's new…
BakeryFlavour trendsSnack
November 18, 2020

Gluten-Free & New Flavors – New Oreos Are Coming in 2021 | PEOPLE.com

CREDIT: OREO Enjoying your favorite childhood snacks can be difficult when you're on a gluten-free diet, but Oreo is now launching a new, more allergy-friendly alternative to their classic cookie. The company just…
Flavour trends
November 18, 2020

Pepsi Apple Pie: New soda includes cinnamon, apple flavors | USA Today

With Thanksgiving around the corner, Pepsi launched Tuesday its new apple pie flavored cola and will only be available via sweepstakes. This new Pepsi edition contains cinnamon and apple flavors, resembling…
Flavour trendsSnack
November 18, 2020

A flurry of new flavors for treats and snacks innovation | Food Business News

Source: Mars, Inc. Adaptation has been key for the treats and snacks category this year as the coronavirus (COVID-19) pandemic caused consumers to adjust their shopping habits, according to research…
ConfectioneryFlavour trends
November 18, 2020

Why is everyone so obsessed with chocolate orange in 2020? | Metro

Why is everyone so obsessed with chocolate orange this year? 2020 is sure to be remembered for many things – coronavirus and Joe Biden winning the presidential election to name…
BakeryFlavour trends
November 17, 2020

Flavour trends: what’s hot in bakery for 2021? | British Baker

Source: Getty Images Flavours help bring baked goods to life. Here, we’ve asked a panel of experts to dive into the latest flavour trends for sweet bakery in 2021… Meet…
Flavour trendsVegan
November 17, 2020

Notco Launches New NotIceCream Flavors in Argentina | vegconomist – the vegan business magazine

© NotCo The Chilean company, Notco, whose portfolio consists of vegetable and dairy substitutes, has added two new flavours to its Noticecream ice cream list, which until now consisted of…
Ethnic, International & fusionFlavour trendsMeat, fish and seafood
November 17, 2020

A new clementine chicken flavour for Christmas | The Sun

Fans can order the flavour on all of it's mains including the meat, vegetarian and vegan options The flavour sits under "medium" on the heat scale, so it's not one…
Ethnic, International & fusionFlavour trendsRestaurant
November 17, 2020

Top flavors driving menus in 2021 | Restaurant Business Online

Shutterstock As we near the end of 2020, forecasters are making their predictions on the trends that will gain traction in 2021. Here’s what’s in... Global taste traveling - Mexican…
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November 17, 2020

Europe’s Appetite for Caribbean Food Highlights Growing Trend | South Florida Caribbean News

A growing taste for Caribbean food in Europe could be lucrative for regional manufacturers, according to research from The Caribbean Export Development Agency (Caribbean Export).  The trend for exotic food sauces and condiments and natural, plant-based ingredients is highlighted in a new report commissioned ahead of Caribbean…
ConfectioneryFlavour trends
November 16, 2020

Brioche Pasquier reveals top dessert flavours | News | British Baker

Source: Brioche Pasquier Chocolate is the nation’s favourite dessert flavour, a survey by Brioche Pasquier has revealed. The survey, which saw 1,938 customers polled in August found that the classic…
ChocolateConfectioneryFlavour trends
November 16, 2020

KitKat ham flavour released in new Aussie-style Christmas Feast | 7NEWS.com.au

The four different courses of the Australian Christmas Feast by KitKat. Credit: Supplied Prawns, anything you can throw on a barbie, a Christmas ham, a bit of brandy, a lot of chocolate…