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Inspired by recent international food, beverage & flavour trends

At Novotaste, we love food, beverages & flavour. As flavour producers, we have the privilege of working with everything the food industry has to offer. We get hands-on experience with the entirety of the food spectrum – whether it be baked goods or beverages, dairy or vegan products, confectionery treats or coffees & teas – and our finger is constantly on the pulse of the industry.  It is our great pleasure to present the latest, hottest trends and to adapt them to your needs. Whether it is a twist on a classic, an emerging flavour or something never seen before, we are at the forefront of flavour.

Novotaste is a uniquely Canadian flavour company and we are proud of the multiculturalism that is a pillar of our identity. Over the next year, we celebrate this heritage by exploring one of the hottest trends in food, beverage & flavour today: the broad & diverse world of global flavours. Ethnic flavours are constantly evolving. They develop over time, in hand with the societies that create them. They are carried across borders with peoples and where they encounter new cultures, new ideas, wonderful changes occur. Never before in the flavour world has there been such exchange of ideas and ingredients. This natural marriage of concepts is another leading trend today, with food technologists, chefs and consumers alike exploring new and exciting forms of flavour fusion.

Novotaste will showcase a trendy international flavour profile from different geographical locations. We delve into some of its history and its roots, discovering and experimenting with traditional ingredients to develop an “authentic” flavour. However, since we are keenly aware that authenticity is in the eye of the beholder, we also develop numerous variations representing the regional nuances commonly observed. Then, in the spirit of fusion, we create novel variations on the original, testing interesting pairings and alternative profiles in a variety of non-traditional applications. Ever hear of a Garam masala cola? We have a lot of fun proposing new avenues for the evolution of classic flavours along the way.

Garam masala
Arabic coffee
Saffron flavour pairings
Afghani zhoug
Flavour of Mexico
Flavours of Japan
Flavour of the Caribbean
Flavours of China
Spices of Madagascar
Flavours of Australia
Flavour of Scandinavia
Flavours of Brazil
Flavours of Morocco
Flavours of Quebec
Flavours of Louisiana
Flavours of California
Flavour of Poland
Flavours of Russia
Flavour of Thailand
Flavour of Ethiopia
Flavour of South Africa

We will make your taste buds travel to various parts of the world, including India, Spain, Arabia, Afghanistan, Japan, Madagascar, Brazil, China, Mexico, Russia, Poland, California, the Caribbean, Louisiana, Quebec, Ethiopia, Thailand, Scandinavia & many more. Stay tuned for our latest newsletter and, as always, we can be reached for samples or further information here.

Contact us

Garam masala adds a blast of rich, savoury flavour to any dish…beverage, confection…?

An Arabic twist on coffee

Phở | Vietnam’s most popular flavour

Saffron flavour pairings

RECENT INTERNATIONAL & FLAVOUR FUSION TRENDS

CanadaDairyEthnic, International & fusionFlavour trendsMontreal
September 16, 2021

Montreal’s New Indian Ice Cream Spot Makes Delicious Flavours You Won’t Find Anywhere Else | MTL Blog

@meethamtl | Instagram, @meethamtl | Instagram Ilana Belfer If you're scrambling to eat as much ice cream as humanly possible before the weather turns cold, make sure you don't miss Crèmerie Meetha.…
Beverage trendsEthnic, International & fusionFlavour trends
September 14, 2021

Nissin Cup Noodle Sodas | HYPEBEAST

Nissin Foods Holdings Co.,ltd. To further celebrate its 50th anniversary, Nissin unveiled its latest lineup of Cup Noodle Sodas. The iconic instant noodles brand recently launched a series of four new flavors…
Ethnic, International & fusionFlavour trends
September 14, 2021

Smoked Watermelon Salad | Flavor & The Menu

Photo Credit: Carlos Garcia SMOKED WATERMELON SALAD Recipe courtesy of Chef Alex Sadowsky Sponsor: National Watermelon Promotion Board Serves: 1 INGREDIENTS Smoked Watermelon “Ham” About 10 lb seedless watermelon ¼ cup…
Ethnic, International & fusionFood trends
September 13, 2021

Combining texture and technique to maximize rice’s crave factor | Flavor & The Menu

Tahdig takes center stage at Isfahan, a Persian pop-up in Chicago. Known for its crispy layer of rice, it’s featured on the menu in the Sabzi Polo with Tahdig, flavored…
Beverage trendsEthnic, International & fusionFlavour trends
September 13, 2021

Sanzo’s Asian-inspired sparkling water: better than seltzer | Fast Company

Take your pick: lychee, mango, or calamansi. I’m not a huge seltzer person. While the rest of the world seemingly went mad for LaCroix and White Claw, I planted my…
Ethnic, International & fusionFlavour trends
September 10, 2021

Flavor Trifecta: Peter Farrand | Flavor & The Menu

Executive Chef Peter Farrand describes the menu at Smokey Bones as “unapologetically meat-forward.” Based in Aventura, Fla., this casual American restaurant chain is known for its barbecue and grilled meats, like its…
Ethnic, International & fusionFlavour trends
September 10, 2021

10 Flavor Builders: Being Fruitful | Flavor & The Menu

A passionfruit-ancho chile glaze gives this a signature flavor story. Over top, a tumble of heirloom cherry tomatoes tossed in a yuzu vinaigrette adds a nice seasonal touch. A creamy…
Ethnic, International & fusionFlavour trends
September 10, 2021

Foreign flavours for novel experiences | The CEO Magazine

Ángel León's dishes use species normally discarded by the fishing trade. Image: Aponiente Restaurant Foreign flavours for novel experiences Travel restrictions might have many housebound, but they certainly haven’t dampened…
Ethnic, International & fusionFlavour trendsSnack
September 8, 2021

Nissin’s New ‘Cup Noodle Super Combined’ Series | HYPEBEAST

Following the launch of its recent collaboration with the Japanese animated series Neon Genesis Evangelion, Nissin will be releasing a new line of four of its Cup Noodles which melds two different flavors into one.…
Ethnic, International & fusionFlavour trends
September 7, 2021

Baxters adds new flavours to tinned plant-based soup range | FoodBev Media

Scotland-based Baxters Food Group has expanded its plant-based soup portfolio with the introduction of three additional flavours. The new vegan offerings can be enjoyed as an easy midweek dinner or quick lunch and contain…
BakeryEthnic, International & fusion
September 7, 2021

A Look at Popular Mooncake Flavors | The New York Times

Mooncakes are prepared at a restaurant in Suzhou, a city in Jiangsu Province in China. The pastries are meant to show off the best ingredients of a region.Credit...Raul Ariano for…
Ethnic, International & fusion
September 7, 2021

Did You Know Nisshodo Mochi Shop Has New Chichi Dango Flavors? | Honolulu Magazine

Photo: Mari Taketa Move over, pink and white chichi dango. The 103-year-old shop has been innovating. Mochi eaters, has it been a while since you stopped in at Nisshodo? If…
DairyEthnic, International & fusionFlavour
September 1, 2021

The most unusual ice cream flavours you can find in Bangkok | Lifestyle Asia

Spice up your curfew nights with a fine pint of ice cream. Here, we’ve rounded up some of the best, most intriguing, most unusual ice cream flavours you can find…
Ethnic, International & fusionFlavour trendsSnack
September 1, 2021

Travel has new flavors to understand and devour | PhocusWire

“No travel? No problem. We’re bringing the flavor to you!” promised U.S. potato chip brand Lay’s during the summer of 2020. Brand devotees could embark on a Lay’s Flavor Trip…
Beverage trendsEthnic, International & fusion
August 30, 2021

Palawan milk tea shop Frotea offers mais con yelo, halo-halo flavors | Rappler

MANILA, PHILIPPINES The small milk tea shop, which started in Palawan in 2012, now has 22 branches across the country, with two in Metro Manila For many Filipinos, milk tea…
Ethnic, International & fusionFlavour trendsMeat, fish and seafood
August 27, 2021

Pizza Hut introduces new chicken wings flavors | Rappler

Pizza Hut PHILIPPINES Pizza Hut's WingStreet brand launches Asian Sesame and Maple Honey Sriracha chicken wings with new blue cheese and ranch dips Pizza Hut's wings brand, WingStreet, has launched…
Ethnic, International & fusionFlavour trendsMontreal
August 26, 2021

Meetha, a new South Asian ice cream and chai tea shop, has opened in Montreal | Timeout Montreal

Photograph: JP Karwacki / Time Out Meetha is coming out swinging in Montreal's Park-Ex with a menu of Indian flavours like mango rasmali and gulab jamun. Last we checked, Montreal's…
Ethnic, International & fusionFlavour trendsMeat, fish and seafood
August 23, 2021

Flavors of Mexico spark Jennie-O Turkey innovation | MEAT+POULTRY

Source: Jennie-O Foodservice operators have recipe-ready turkey barbacoa to add to their menus. Jennie-O Turkey Store, subsidiary of Hormel Foods Corp., launched a fully cooked turkey barbacoa seasoned and marinated…
ChocolateEthnic, International & fusionFlavour trends
August 23, 2021

In Japan, novelty sweets mark the seasons | The Economist

Papabubble Cherry in the spring, chocominto in the summer Bright green, chocolate-studded delights sprout on store shelves across Japan every year as temperatures rise. Chocolate-mint ice cream bars; chocolate-mint cookies;…
Ethnic, International & fusionFlavour trendsSnack
August 18, 2021

KP Snacks Unveils New Tyrrells Flavour | KamCity

KP Snacks has added a new variant to its hand-cooked crisps brand Tyrrells, with the launch of the British Beef & Ale flavour. Available from 30 August, the new product…
Ethnic, International & fusionFlavour trendsFood trendsRestaurant
August 17, 2021

10 Flavor Builders: Being Fruitful | Flavor & The Menu

A passionfruit-ancho chile glaze gives this a signature flavor story. Over top, a tumble of heirloom cherry tomatoes tossed in a yuzu vinaigrette adds a nice seasonal touch. A creamy…
Ethnic, International & fusionFlavour trends
August 17, 2021

McDonald’s Has New Brown Sugar Milk Tea Ice Cream Flavour With A McFlurry, Sundae, Or Cone Option | Eatbook

Image credit: McDonald’s Singapore  Following the release of the Hainanese Chicken Burger, McDonald’s is bringing back an all-familiar brown sugar bubble tea craze, by releasing a new brown sugar milk tea ice cream. Get…
Ethnic, International & fusionFlavour
August 17, 2021

Tastes like olive – but is it olive? | CGTN

You’ve nibbled on olives as a snack, and dribbled olive oil on your salad, but have you ever tried olive... juice? Locals in China’s southeastern Fujian Province swear by it.…
Ethnic, International & fusionFlavour trendsFood trendsRestaurant
August 16, 2021

Kazakhstani cuisine with a global twist | The Calvert Journal

A horse's heart on a bed of quinoa at the Tarih restaurant With its wide wooden tables and pastel yellow walls, the Tarih restaurant in Almaty looks like any other urban restaurant…
Ethnic, International & fusionFlavour trendsSnack
August 16, 2021

The new Walkers crisp flavours that get you money off at Welsh restaurants | Wales Online

You can get £5 off at restaurants with the new Walker's crisp deal (Image: Rob Browne) Walkers crisps have released four new flavours to their 'Taste Icons' range with a…
Ethnic, International & fusionFlavour trendsFood trendsRestaurant
August 11, 2021

Strong Taste for Spicy Foods in Grubhub’s ‘State of the Plate’ Report | CStore Decisions

Food delivery giant reports spicy dishes garnered strong preferences, vegan and plant-based continue make gains, while saki and Japanese beer are top three alcohol delivery items. Looking at trends from…
Ethnic, International & fusionFlavour trendsNOVOflavours
August 11, 2021

Pandan | The Vanilla of Asia

It’s often said that pandan is to Asia what vanilla is to the Western world. Though it does not taste like vanilla, but it can be used in similar applications…
Ethnic, International & fusionFood trendsRestaurant
August 11, 2021

Flavor of the Week: Kefir a fermented dairy product with probiotics | Restaurant Hospitality

 START SLIDESHOW › Kefir is a probiotic-rich fermented dairy item originating from the north Caucasus. Its consistency is like that of a thin yogurt, its taste is tart and it…
Ethnic, International & fusionFlavour trends
August 10, 2021

Innovative new flavors enhance mooncake taste | SHINE News

Jiang Xiaowei / SHINE A consumer buys mooncake at Xing Hua Lou, a time-honored restaurant in Shanghai's Huangpu District. Ti Gong Suzhou-style mooncakes made by Daoxiangcun, a time-honored bakery. Ti…
Ethnic, International & fusionFlavour trends
August 9, 2021

These Are The Current Food Trends In South Korea So Far…. | Cosmo – Philippines

PHOTO: (LEFT TO RIGHT) YOUTUBE/SOLARSIDO, YOUTUBE/JUICE SEYEON South Korea is home to many food trends. Remember when everyone *tried* making dalgona coffee? How about when we started ordering Korean cream cheese garlic bread online? Did you also cook…
DairyEthnic, International & fusionFlavour trends
July 30, 2021

4 new ice cream shops bring taiyaki cones, unique flavors and ice cream for good causes to the Seattle area | The Seattle Times

Lydia Alm, 6, eyes the ice cream selections at the Creamy Cone Café. (Sylvia Jarrus / The Seattle Times). In the summer of 2020, when many businesses around Seattle were…
Ethnic, International & fusionFlavour trendsSnack
July 30, 2021

Calbee launches new flavours to bring a taste of Japan to Hong Kong | Timeout Hong Kong

For many Hongkongers, Japan is probably the most popular travel destination there is. But since the Tokyo Olympics is about as close as we're going to get these days, there are…
Ethnic, International & fusionFlavour trends
July 27, 2021

Noodle love: Adapting global flavours | Hindustan Times

Be it Japanese ramen served in spicy broth or Korean ramyun, these international delicacies have found a place in hearts of foodies here The content that we consume for entertainment…
DairyEthnic, International & fusionFlavour trends
July 23, 2021

Ice cream is becoming hugely popular in China, as shops experiment | PRI

Various ice cream flavors — with Shanghai scallion noodle featured in the middle — which are a part of China's booming ice cream industry. Rebecca Kanthor/The World Ice cream is…
Beverage trendsCoffee and TeaEthnic, International & fusionFlavour trends
July 20, 2021

Pandan Latte Recipe: Why the Southeast Asian Flavor Is Popular in Coffee | Thrillist

PHOTO COURTESY OF MADAME VO; DESIGN BY GRACE HAN FOR THRILLIST Pandan is one of my favorite flavors of all time. It was the flavor of birthday cake my mom…
Ethnic, International & fusionFlavour trends
July 20, 2021

City flavours | Macau Business

The third generation of a time-honoured local brand of concentrated flavoured syrups tries to breathe new life into the family business and bring distinctive tastes from Macau to across the…

Recent flavour trends: