Facebook IQ Shared Some Research for You to Snack On

By October 12, 2017Food trends

The traditional meals of breakfast, lunch and dinner are more frequently being bypassed by snacks.

The social network’s research arm examined food-related trends on Facebook and Instagram, and it found that the traditional meals of breakfast, lunch and dinner are more frequently being bypassed by snacks.

Facebook IQ’s findings included:

  • Use of the #snack hashtag on Facebook grew 20 percent more than use of overall hashtags on Facebook in the U.S. from July 2016 through July 2017.
  • 63 percent of U.S. consumers snack in place of meals.
  • 84 percent of U.S. consumers snack between meals.
  • The number of people who purchased groceries online between 2014 and 2016 and would do so again more than doubled.

Source: Facebook IQ Shared Some Research for You to Snack On – Adweek