The frozen appetizers and snack rolls category saw positive growth over the past year, up 1.56 percent to $2.2 billion for the 52 weeks ending April 16, 2017, per IRI, Chicago (see our State of the Industry report, “Frozen snacks and appetizers capitalize on innovations,”).
While year-over-year category growth in frozen snacks and appetizers has only been slight, some brands have made a bold entrance to the freezer case. Frito-Lay launched its Doritos Loaded product in late 2016. For the 52 weeks ending April 16, 2017, the product garnered $28.7 million in sales. The bite-sized, triangle-shaped snacks are filled with cheese and covered in a crispy Doritos-flavored crust, and Frito-Lay recently added a Jalapeño & Cheese variety.