Craft Liquor Overtakes Craft Beer

By September 15, 2017Beverage trends

According to Forbes, a recent report released on Wednesday by UBS Securities has said that the craft beers fad may finally have evened out but that craft theme is developing rapidly in the spirits sector.

Surveying 1,200 regular alcohol consumers, the company said: “The percentage of consumers that enjoy (spirits) brand experimentation and that view craft brands as cool has grown by 8 to 13 percentage points in the past two years.”

Source: Craft Liquor Overtakes Craft Beer