Consumer seek better-for-you and flavor experiences in private label | 2017-09-18 | Snack and Bakery

In private label today, as we see elsewhere across the snack and bakery industry, clean label is still the current buzz phrase, and consumers continue to seek foods that fall into the larger better-for-you category. Shoppers are also looking for store brands to offer flavor experiences—foods that are different and unique, that think outside of the box.

And compared to national brands, private label has a few distinct advantages: Retailers often have the ability to offer a competitive price point for their own brands, and sometimes display a willingness to venture into more-adventuresome waters in terms of flavors and product formats.

Source: Consumer seek better-for-you and flavor experiences in private label | 2017-09-18 | Snack and Bakery