Cold brew is poised to change the way restaurants serve coffee, proponents of the beverage say.
That’s a bold statement, especially considering that sales of cold brew, made by steeping ground coffee beans in cold water for 15 hours or more, only accounted for around $8 million in sales in 2015, according to research portal Statista. That’s miniscule compared with the more than $56 billion in annual foodservice coffee sales cited by supplier S&D Coffee & Tea.
But a trend is percolating: Consumer research firm Mintel estimated that cold brew sales grew 580 percent from 2011 to 2016.
Source: Cold brew is poised for growth