Coke mixes Topo Chico with booze proving corporations really are just like people | wfaa.com

By July 31, 2020Beverage trends
Credit: Coca-Cola

In what can only be described as “weird,” Coke announced “an experimental drink inspired by Topo Chico sparkling mineral water,” the creatively named “Topo Chico Hard seltzer.”

Immediately, there are a couple of oddball things here:

One: The first big move by Coke with Topo Chico is to make it boozy, and

Two: Coke is releasing an alcoholic beverage.

Interestingly, it’s not Coca-Cola’s first attempt to launch an alcoholic drink. A quick internet search reveals that they released a lemon-flavored “alcopop” in Japan in 2018.

Credit: cocacola.co.jp

If you’re wondering where to get an ice-cold Topo Chico Hard Seltzer, you’ll have to wait. It will only be available “in select cities in Latin America” sometime later this year. When it is available though, get ready for your friend from Austin to incessantly tell you how much better it is than White Claw.

On paper, it’s not a bad idea for Coke to get into the hard seltzer game.

According to the IWSR, a firm that tracks alcoholic beverage trends, the category will surpass vodka and whisky combined in terms of volume consumed by next year.

So, yes. It makes a certain amount of sense but there will be a number of Texans who will just see it as a smear on one of their favorite brands.

Who knows. Maybe it will be good. We are all mixing our Topos with booze anyway, right?

Source: Coke mixes Topo Chico with booze proving corporations really are just like people | wfaa.com