Coca-Cola overhauls Schweppes in bid to ‘future proof’ the business

Coca-Cola is refreshing its Schweppes brand and launching a range of premium mixers as it looks to increase its standing among adult consumers.

Where brands such as Fever-Tree have been so successful is in jumping on the craft craze and making the mixer as important part of the drink as what it is being mixed with. And Schweppes, eager to capitalise on the trend, is rolling out a new range of premium mixers called Schweppes 1783 that includes flavours such as golden ginger ale, salty lemon tonic water, cucumber tonic water and floral tonic water.

Source: Coca-Cola overhauls Schweppes in bid to ‘future proof’ the business