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Though it’s pretty hard to dethrone pumpkin spice, this year, it seems like the new It Girl of fall flavors is shaping up to be cinnamon. Seriously, everywhere you look cinnamon is taking over in the form of cozy foods and drinks (the entire Panera fall menu is cinnamon!) and the temperature hasn’t even dropped into the 60s yet.

Cinnamon’s dominance was, in fact, predicted by many. In case you didn’t realize, companies don’t just release a product a week after they think of it. No, the people who dream up your snacks are likely forecasting trends for holiday season 2020 right about now while we’re still drinking margaritas in 2019.

Cinnamon was one of the “Pacific Rim Flavors” predicted to dominate in 2019, according to Michelin Guide, and International Taste Solutions also gleaned that “hot and spicy” flavors like cinnamon would soon rise to the top of the food chain.

You can also pair cinnamon with other fall flavors and make an even more complex and delicious dish (apple cinnamon pie, anyone?). In fact, cinnamon is one of the “spices” usually involved in pumpkin spice (cinnamon, nutmeg, and clove), so it’s been a fall staple longer than you may have realized. The more you know.

Making cinnamon-flavored products also just makes pure financial sense because it’s not tied to any specific holiday or season. Sure, you’ll be seeing the cinnamon products more and more as fall comes around, but cinnamon is also hella popular for the winter season, even past Christmas. That’s, like, six months of cinnamon goodness. Add in the craving for spicy foods in the summer, and these products don’t need to have a short shelf life.

All of this might seem a little silly at first…but you probably have a giant jar of cinnamon in your closet and I can’t be the only one who has enjoyed cinnamon rolls from a Pillsbury tube since before I can remember. Plus, if the fervor surrounding Cinnamon Coke is any indication, tons of classic foods are going to be letting cinnamon shine as a prime flavor this year. And once you see it, you won’t be able to stop.

Source: Cinnamon Treats Are This Fall’s Answer To Last Year’s Hot Cocoa Flavor Explosion