The company released in a report in conjunction with The Dairy Alliance some of the more notable trends playing out in the breakfast space.
Here is a summary of some of the key findings.
‘Breakfast Is Back’: Americans are eating breakfast more often at home as breakfast menu listings are down 5% in the past year, according to Tastewise. A total of 144 million Americans eat breakfast every day and 92% of Americans believe it is the most important meal of the day.
In terms of consumer trends, Tastewise notes a 291% year-over-year increase in the popularity of breakfast meal-kits.
Beyond Meat Surging In Interest: Interest in vegan breakfast items fell 8% and plant-based demand was down 2%. However, interest in the Beyond Meat Inc BYND 4.24% brand was up 222%.
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Fast Food Space: McDonald’s MCD 0.76% and Taco Bell (a subsidiary of Yum Brands YUM 1.3% are still a huge hit. Breakfast delivery from fast-food chains saw a 603% increase in popularity while to-go breakfast interest rose 154%. Chicken sandwiches for breakfast are rising in popularity and trended higher in restaurant conversations by 176%.