Blue food and drink is the big treat trend for this year | Good Housekeeping

By February 6, 2020Beverage trends
ANDRES POVEDA

From cake pops to vegan-friendly treats, dessert trends help usher in new (and delicious) innovations to try each year. In 2020 it’s all about the colour blue, with this eye-catching hue predicted to be one of the top trends in sweet treats this year.

The main ingredient leading the charge? Butterfly pea flower, which originates from South East Asia and helps give a vibrant blue shade to food and drinks.

According to a newly released Baileys Treat Report, butterfly pea flower will start popping up on supermarket shelves more readily this year, alongside other colourful ingredients such as purple yam and orach (a type of purple spinach). In particular, butterfly pea flower bubble tea is predicted to be a big hit.

Glass of butterfly pea flower juice - herb drink
BENJARATTANAPAKEE

“The rise of blue food has really caught the cultural trend-setters off guard. Yet the ability of a little blue to turn the dullest food into an Instagrammable shot helps explain its surging popularity,” says Professor Charles Spence, an Experimental Psychologist at the University of Oxford.

“What is also important is that these are naturally-sourced rather than artificial colours.”

That’s not the only treat trend to look forward to this year. Baileys also predict a surge in savoury and sweet combinations in your favourite desserts, which ingredients like bacon, beetroot and spices added to sweet treats for a more complex flavour kick.

If that sounds like something you’d love to try, make sure to check out our triple-tested recipes for tahini and white chocolate blondies and bacon and creme egg chocolate brownies.

Source: Blue food and drink is the big treat trend for this year