Unilever’s Ben & Jerry’s has expanded its Topped ice cream range by introducing a new pretzel flavoured variant.
Topped Pretzel Palooza features a blend of vanilla ice cream, chocolate hazelnut swirls and chunks of chocolate pretzels.
Every flavour in Ben & Jerry’s Topped range is made from Fairtrade ingredients, and the new pretzel flavour features the Fairtrade logo prominently on the front of the pack.
The release of the new flavour will be partially supported by a £3.5 million marketing campaign, which will encompass the brand’s entire product range.
Christina Dunn, country business leader, Ben & Jerry’s UK and Ireland, said: “Building on the successful launch of Ben & Jerry’s Topped last year, we’ve listened to fans and taken into account the rising trend for sweet and savoury taste combinations, to give people an exciting new flavour to dig their spoons into.
“Ben & Jerry’s is an ideal ice cream for snacking, so it pairs perfectly with other snacking foods such as pretzels, which have long been a flavour favourite across the pond.
“Ben & Jerry’s is giving them a whole new lease of life in the UK with this jam-packed offering, because we know how important it is for our fans to try new, novelty flavours.”
The Ben & Jerry’s Topped Pretzel Range will be available from selected UK retailers with a suggested retail price of £5.49 per tub.