The biggest trend over the past year has been the surge of vodka sodas and seltzers. The demand for lighter choices is higher than ever, and not only are these ready-to-drink cocktails refreshing and light; Nova Scotians are loving the convenience of a pre-mixed cocktail. Now more than ever, customers are being more mindful and opting for healthier options in many aspects of their lives, and these ready-to-drink canned cocktails present a low sugar, calorie and carb option and remain a huge trend for the months to come.
The appeal behind the lower alcohol, sugar and carb options is the notion of ‘balance’ that we are all trying to achieve and incorporate in our own ways through our habits and daily choices.
Many of these choices have to do with lifestyle goals and choosing lighter options when it comes to consuming beverage alcohol. With vodka sodas and hard seltzers, we finally don’t need to sacrifice flavour for calories. The same can be said for low calorie beers we are seeing emerge in the market. These products allow us to remain mindful of our choices when we still want to partake in an occasion.
New flavour profiles include citrus twists and a focus on berries and cherries! Along with some new and highly-anticipated vodka sodas, we will be jumping on board with another new trend with some new, flavourful options for Nova Scotians.
Tea-based cocktails have been trending in Western Canada and Ontario, and we are excited to bring these fun and exciting flavours (as well as a few new brands) East! No matter where you fall on the sweetness spectrum, there will be a variety to choose from, whether you prefer a steeped tea flavour, or a fuller, sweet tea cocktail.