8 natural food trends catching on with consumers

By September 15, 2017Food trends

Market research found new products are most likely to resonate with shoppers if they contain a value that’s important to consumers, such as transparency, social purpose and environmental stewardship.

As more consumers purchase natural food products, the pressure is on manufacturers in this highly competitive space to identify early on whether their new products have a chance to resonate with the mainstream consumer.

Increasingly, shoppers are not only considering the functional use of a product, but whether it possesses traits they value personally, including transparency, social purpose, nutrition and environmental stewardship, according to research presented by market research and consulting firm New Hope Network at the Natural Products Expo East conference in Baltimore.

Source: 8 natural food trends catching on with consumers | Food Dive