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Food & Beverage, Delivery Systems, Herbs & Botanicals, Immune Support, Protein, Sports & Energy, Trends & Business.
Functional drinks are on the rise, with data provided to Nutritional Outlook by Innova Market Insights showing an 8% compound annual growth rate in global functional beverage launches from 2012 to 2017. The functional water market in particular is diversifying in unexpected ways, with products like CBD-infused spring water and amino acid–enriched water gaining ground in foreign markets.
Domestically, functional waters are quickly becoming popular. Jill Failla of SPINS (Chicago, IL) says that the U.S. enhanced waters segment is now worth $1.9 billion, up 11% from 2017. “All product types that SPINS codes for are showing growth, including alkaline, electrolyte, nutrient, oxygenated, and energy. Natural products are leading the growth among nutrient- and alkaline-enhanced waters, and they dominate the oxygenated water market.”