If you’re a pet food trends watcher (and who isn’t?), you may be happy to know that trend prediction season is upon us! One of the first lists of human food trends for 2018 is out, and several have connections or implications for pet food.
The list comes courtesy of Mintel and includes trends that have been in play for a few years now, such as transparency, health and wellness, and personalization. Mintel believes these will take on new meaning or significance in the months ahead.