We’re big fans of yummy food that’s also good for us (and good for the occasional Instagram, of course). And we’re not the only ones. According to a recent study by Nielsen, 63 percent of Americans said they’re trying to eat healthier, while 49 percent said they are consciously trying to eat more fruits and vegetables.
Using data from Square sellers, we set out to determine what the biggest trends are when it comes to healthful food in major cities across the United States. The data was collected during May 2017 and compared with sales from the same month in previous years.
The results? Pretty much what you’d expect. From acai bowls to kale, consumers are willing to shell out more money to eat well, and often. Health food is trending across the U.S., especially in cities like Portland, San Francisco, and New York City.