• Seabuckthorn berry - A tropical tasting fruit from the North

    So how does seabuckthorn berry taste?
    "The berries are quite tart, sort of like sour orange with hints of mango. Some people also liken them to pineapple". -The Toronto Star

    "The sea buckthorn is known as the Siberian pineapple, and if you can imagine a pineapple with the sweetness removed but the flavour kept in, you wouldn’t be far off. There are hints of sour apple and sour orange alongside a berry freshness and, served hot when you are cold, it’s truly invigorating". -www.seabuckthorninsider.com

    The seabuckthorn berry is a very interesting fruit because it looks like a typical North American berry, but it absolutely tastes tropical. Its gaining in popularity because of its great taste, but mostly for its nutraceutical/pharmeceutical properties (refer to the Novotaste newsletter - seabuckthorn berry | flavour pairings). One of the main reasons there are not many seabuckthorn berry beverages being sold is because the juice is hard to process. It contains pulp & oil, which are worth more then the actual juice.


    Interesting facts

    Sea Buckthorn is native to Europe, Asia and northern China. For centuries, this berry has been used as food and for pharmaceutical properties. An interesting fact about Sea Buckthorn is that it was used by the Ancient Greeks to promote weight gain for horses and provide them with a shiny coat. Sea Buckthorn is a very hardy bush plant that has an extensive root system. This root system is capable of fixing a lot of nitrogen. The increase in nitrogen promotes suitable growth on marginal soils which will support the growth of other plants. -http://ontarioberries.com



Beverage Formulations

During the last decade, beverages have become more complex, diverse & more focus has been placed on using 100% natural ingredients. It is simply not possible to easily formulate cost efficient, stable, low calorie, nutrient rich & great tasting beverages. Many so-called beverage specialist exist, but don't forget that most of these same companies will tend to rely on flavour houses for their flavour expertise. Contact us so we can develop a perfect great tasting beverage, customized for all your requirements!


Sugar Reduction Solutions

Sugar serves many functions in foods & beverages, but it can considerably affect mouth-feel, texture & flavour perception. Similar to salt, sugar also acts as a powerful flavour enhancer. Every application will have different solutions, so off-the-shelf/generic products simply don't work as efficiently as customized solutions. At Novotaste, we work together with you to find NOVOsolutions for your sugar reduction needs. We will take the time to clearly understand your goals & access the right strategies to use. Customized solutions are absolutely needed for every application.


Salt Reduction Solutions

A huge challenge of the food industry is to effectively reduce sodium without negatively impacting the taste or functionality imparted by sodium.  Many sodium alternatives are available, however most of these alternatives are not effective solutions for the food industry. At Novotaste, we have customized, very effective & 100 Natural solutions to reduce total sodium in most applications. Contact us to see how we can work together to reduce sodium in your products.


Product Development & Improvement

Product development & improvement will often involve flavour work since it not only defines the product, but is also directly affected by  texture, colour, pH & the qualitative/quantitative aspects of many ingredients such as fat, salt, sugar & other functional ingredients. Working directly with Novotaste will ensure that you develop the best product possible with the most effective flavour system.


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